What color is #73698C?

#73698C is a medium, muted indigo. In RGB it is rgb(115, 105, 140), and in HSL hsl(257, 14%, 48%).

Is #73698C accessible as text?

On white, #73698C has a contrast ratio of 5.09:1 (passes WCAG AA for body text); on black it is 4.13:1 (fails). For text placed on #73698C, use white for the best readability.

What is the closest Tailwind color to #73698C?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #73698C?

#73698C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #828C69. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #73698C below.

Is #73698C good for buttons?

#73698C works well for buttons and highlights, but use white text on #73698C — black text only reaches 4.13:1, below the 4.5:1 needed for normal-size labels.

Is #73698C the same as CSS dimgray?

No — #73698C is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#73698C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #73698C

Not just a swatch — here's how #73698C works with other colors. Named schemes with #73698C in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #73698C Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C8 Secondary #332B2F

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #73698C Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #73698C Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Lead #73698C Secondary #7E4632 Surface #EDD8C2 Accent #355248 Anchor #582237

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #73698C Secondary #9A97A4 Support #9C9088 Ink #18140F

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #73698C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 51/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 59/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 21/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 74/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 40/100

Low

Usable as a tinted surface in measured doses.

Print safety 93/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #73698C

For UI

For branding

For interior

For fashion

People also use #73698C with

Light Slate Gray Mauve Taupe Russian Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.1:1. Use

Subtle surface Use #E3E2E7 for cards and hover fills. Tint 80

Avoid beside #7E698C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #73698C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #73698C;
  --color-base-rgb: 115 105 140;
  --color-base-oklch: oklch(54.3% 0.055 297.6);
  --color-50: #F7F6F9;
  --color-100: #E9E8EE;
  --color-200: #D4D1DC;
  --color-300: #B4AFC1;
  --color-400: #948DA5;
  --color-500: #756E87;
  --color-600: #5D586A;
  --color-700: #45424D;
  --color-800: #2F2D34;
  --color-900: #1E1D20;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  very-peri: {
    50: '#F7F6F9',
    100: '#E9E8EE',
    200: '#D4D1DC',
    300: '#B4AFC1',
    400: '#948DA5',
    500: '#756E87',
    600: '#5D586A',
    700: '#45424D',
    800: '#2F2D34',
    900: '#1E1D20',
  },
}

$base: #73698C;
$base-ink: #FFFFFF;
$base-50: #F7F6F9;
$base-100: #E9E8EE;
$base-200: #D4D1DC;
$base-300: #B4AFC1;
$base-400: #948DA5;
$base-500: #756E87;
$base-600: #5D586A;
$base-700: #45424D;
$base-800: #2F2D34;
$base-900: #1E1D20;
$base-hover: #5C5470;
$base-subtle: #D5D3DB;

{
    "color": {
        "base": {
            "value": "#73698C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F6F9",
                "type": "color"
            },
            "100": {
                "value": "#E9E8EE",
                "type": "color"
            },
            "200": {
                "value": "#D4D1DC",
                "type": "color"
            },
            "300": {
                "value": "#B4AFC1",
                "type": "color"
            },
            "400": {
                "value": "#948DA5",
                "type": "color"
            },
            "500": {
                "value": "#756E87",
                "type": "color"
            },
            "600": {
                "value": "#5D586A",
                "type": "color"
            },
            "700": {
                "value": "#45424D",
                "type": "color"
            },
            "800": {
                "value": "#2F2D34",
                "type": "color"
            },
            "900": {
                "value": "#1E1D20",
                "type": "color"
            }
        }
    }
}

Palettes built on #73698C

Color Lab

Pairs with #73698C

UI roles & guardrails

In real applications

Scales

Every model

Export