What color is #7399BF?

#7399BF is a medium blue. In RGB it is rgb(115, 153, 191), and in HSL hsl(210, 37%, 60%).

Is #7399BF accessible as text?

On white, #7399BF has a contrast ratio of 2.98:1 (fails WCAG AA for body text); on black it is 7.04:1 (passes). For text placed on #7399BF, use black for the best readability.

What is the closest Tailwind color to #7399BF?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #7399BF?

#7399BF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #BF9973. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7399BF below.

Is #7399BF good for buttons?

#7399BF works well for buttons and highlights, but use black text on #7399BF — white text only reaches 2.98:1, below the 4.5:1 needed for normal-size labels.

Is #7399BF the same as CSS cadetblue?

No — #7399BF is not the CSS named color cadetblue, but cadetblue (#5F9EA0) is the closest CSS named color.

#7399BF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7399BF

Not just a swatch — here's how #7399BF works with other colors. Named schemes with #7399BF in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Accent #7399BF Secondary #AEB4B8 Surface #F1F2F0 Support #7C93A6 Anchor #2E3236

Carolina Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Coastal Morning Lead · 5 colors

Lead #7399BF Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #20344A

Carolina Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #7399BF Surface #ECEADC Highlight #F4F2E7 Secondary #B2B2A0 Ink #2C2724

Carolina Blue sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Tech Product Signal · 5 colors

Signal #7399BF Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #9BBEE2

Carolina Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Carolina Blue.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #7399BF Secondary #B5C2D0 Support #969386 Ink #16140F

Carolina Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carolina Blue carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7399BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 30/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 60/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 32/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 27/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7399BF

For UI

For branding

For interior

For fashion

People also use #7399BF with

Sky Blue Very Peri Camel Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.2:1. Use

Subtle surface Use #E5EBF0 for cards and hover fills. Tint 80

Avoid beside #7380BF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7399BF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7399BF;
  --color-base-rgb: 115 153 191;
  --color-base-oklch: oklch(66.9% 0.071 248.9);
  --color-50: #F4F7FA;
  --color-100: #E3EBF3;
  --color-200: #C7D6E5;
  --color-300: #A0B8CF;
  --color-400: #7A99B8;
  --color-500: #5A7A9B;
  --color-600: #4A6178;
  --color-700: #384756;
  --color-800: #283039;
  --color-900: #1A1F24;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  carolina-blue: {
    50: '#F4F7FA',
    100: '#E3EBF3',
    200: '#C7D6E5',
    300: '#A0B8CF',
    400: '#7A99B8',
    500: '#5A7A9B',
    600: '#4A6178',
    700: '#384756',
    800: '#283039',
    900: '#1A1F24',
  },
}

$base: #7399BF;
$base-ink: #141310;
$base-50: #F4F7FA;
$base-100: #E3EBF3;
$base-200: #C7D6E5;
$base-300: #A0B8CF;
$base-400: #7A99B8;
$base-500: #5A7A9B;
$base-600: #4A6178;
$base-700: #384756;
$base-800: #283039;
$base-900: #1A1F24;
$base-hover: #4D7AA8;
$base-subtle: #D8E0E9;

{
    "color": {
        "base": {
            "value": "#7399BF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F7FA",
                "type": "color"
            },
            "100": {
                "value": "#E3EBF3",
                "type": "color"
            },
            "200": {
                "value": "#C7D6E5",
                "type": "color"
            },
            "300": {
                "value": "#A0B8CF",
                "type": "color"
            },
            "400": {
                "value": "#7A99B8",
                "type": "color"
            },
            "500": {
                "value": "#5A7A9B",
                "type": "color"
            },
            "600": {
                "value": "#4A6178",
                "type": "color"
            },
            "700": {
                "value": "#384756",
                "type": "color"
            },
            "800": {
                "value": "#283039",
                "type": "color"
            },
            "900": {
                "value": "#1A1F24",
                "type": "color"
            }
        }
    }
}

Palettes built on #7399BF

Color Lab

Pairs with #7399BF

UI roles & guardrails

In real applications

Scales

Every model

Export