What color is #740239?

#740239 is a dark, vivid pink. In RGB it is rgb(116, 2, 57), and in HSL hsl(331, 97%, 23%).

Is #740239 accessible as text?

On white, #740239 has a contrast ratio of 11.60:1 (passes WCAG AA for body text); on black it is 1.81:1 (fails). For text placed on #740239, use white for the best readability.

What is the closest Tailwind color to #740239?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #740239?

#740239 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #02743D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #740239 below.

Is #740239 good for buttons?

#740239 works well for buttons and highlights, but use white text on #740239 — black text only reaches 1.81:1, below the 4.5:1 needed for normal-size labels.

Is #740239 the same as CSS maroon?

No — #740239 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#740239 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #740239

Not just a swatch — here's how #740239 works with other colors. Named schemes with #740239 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #740239 Anchor #141210 Accent #D39C4F Secondary #322528 Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #740239 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #740239 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE6DA Accent #44000B

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #740239 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #740239 Secondary #7D5862 Support #9B9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #740239 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 78/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 29/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #740239

For UI

For branding

For interior

For fashion

People also use #740239 with

Mauveine Maroon Hunter Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.6:1. Use

Subtle surface Use #F3BCD7 for cards and hover fills. Tint 80

Avoid beside #740213 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #740239 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #740239;
  --color-base-rgb: 116 2 57;
  --color-base-oklch: oklch(36.3% 0.145 1.2);
  --color-50: #FEF0F7;
  --color-100: #FDD8EA;
  --color-200: #FCB1D5;
  --color-300: #F679B6;
  --color-400: #E94996;
  --color-500: #D02578;
  --color-600: #9D255F;
  --color-700: #6F2046;
  --color-800: #481930;
  --color-900: #2C111E;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0F7',
    100: '#FDD8EA',
    200: '#FCB1D5',
    300: '#F679B6',
    400: '#E94996',
    500: '#D02578',
    600: '#9D255F',
    700: '#6F2046',
    800: '#481930',
    900: '#2C111E',
  },
}

$base: #740239;
$base-ink: #FFFFFF;
$base-50: #FEF0F7;
$base-100: #FDD8EA;
$base-200: #FCB1D5;
$base-300: #F679B6;
$base-400: #E94996;
$base-500: #D02578;
$base-600: #9D255F;
$base-700: #6F2046;
$base-800: #481930;
$base-900: #2C111E;
$base-hover: #5C012D;
$base-subtle: #F099C3;

{
    "color": {
        "base": {
            "value": "#740239",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F7",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EA",
                "type": "color"
            },
            "200": {
                "value": "#FCB1D5",
                "type": "color"
            },
            "300": {
                "value": "#F679B6",
                "type": "color"
            },
            "400": {
                "value": "#E94996",
                "type": "color"
            },
            "500": {
                "value": "#D02578",
                "type": "color"
            },
            "600": {
                "value": "#9D255F",
                "type": "color"
            },
            "700": {
                "value": "#6F2046",
                "type": "color"
            },
            "800": {
                "value": "#481930",
                "type": "color"
            },
            "900": {
                "value": "#2C111E",
                "type": "color"
            }
        }
    }
}

Palettes built on #740239

Color Lab

Pairs with #740239

UI roles & guardrails

In real applications

Scales

Every model

Export