What color is #740AEE?

#740AEE is a medium, vivid violet. In RGB it is rgb(116, 10, 238), and in HSL hsl(268, 92%, 49%).

Is #740AEE accessible as text?

On white, #740AEE has a contrast ratio of 6.95:1 (passes WCAG AA for body text); on black it is 3.02:1 (fails). For text placed on #740AEE, use white for the best readability.

What is the closest Tailwind color to #740AEE?

The nearest Tailwind CSS token is violet-700 (#7008E7).

What colors go well with #740AEE?

#740AEE pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #85F00A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #740AEE below.

Is #740AEE good for buttons?

#740AEE works well for buttons and highlights, but use white text on #740AEE — black text only reaches 3.02:1, below the 4.5:1 needed for normal-size labels.

Is #740AEE the same as CSS blueviolet?

No — #740AEE is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#740AEE Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #740AEE

Not just a swatch — here's how #740AEE works with other colors. Named schemes with #740AEE in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #740AEE Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #740AEE Surface #14161A Highlight #F4F6F8 Secondary #5B6572 Accent #9258FF

Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Violet.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #740AEE Secondary #8F82C3 Support #9D9088 Ink #18140F

Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Violet carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #740AEE Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #740AEE Secondary #E86B6D Accent #F4944A Anchor #583B56 Surface #F7E7D7

Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #740AEE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 27/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 0/100

Very low

Clean and current — no dusty, aged cast.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 47/100

Moderate

Workable accent with care around contrast.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 63/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #740AEE

For UI

For branding

For interior

For fashion

People also use #740AEE with

Neon Blue Magenta Yellow Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.0:1. Use

Subtle surface Use #E4D4F6 for cards and hover fills. Tint 80

Avoid beside #C20AF0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #740AEE at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #740AEE;
  --color-base-rgb: 116 10 238;
  --color-base-oklch: oklch(50.3% 0.276 292.7);
  --color-50: #F7F0FE;
  --color-100: #E9D8FD;
  --color-200: #D4B1FC;
  --color-300: #B47CF3;
  --color-400: #944DE5;
  --color-500: #7529CB;
  --color-600: #5D289A;
  --color-700: #45226D;
  --color-800: #2F1A47;
  --color-900: #1E122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  violet: {
    50: '#F7F0FE',
    100: '#E9D8FD',
    200: '#D4B1FC',
    300: '#B47CF3',
    400: '#944DE5',
    500: '#7529CB',
    600: '#5D289A',
    700: '#45226D',
    800: '#2F1A47',
    900: '#1E122B',
  },
}

$base: #740AEE;
$base-ink: #FFFFFF;
$base-50: #F7F0FE;
$base-100: #E9D8FD;
$base-200: #D4B1FC;
$base-300: #B47CF3;
$base-400: #944DE5;
$base-500: #7529CB;
$base-600: #5D289A;
$base-700: #45226D;
$base-800: #2F1A47;
$base-900: #1E122B;
$base-hover: #5E08C0;
$base-subtle: #D6BDF3;

{
    "color": {
        "base": {
            "value": "#740AEE",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F0FE",
                "type": "color"
            },
            "100": {
                "value": "#E9D8FD",
                "type": "color"
            },
            "200": {
                "value": "#D4B1FC",
                "type": "color"
            },
            "300": {
                "value": "#B47CF3",
                "type": "color"
            },
            "400": {
                "value": "#944DE5",
                "type": "color"
            },
            "500": {
                "value": "#7529CB",
                "type": "color"
            },
            "600": {
                "value": "#5D289A",
                "type": "color"
            },
            "700": {
                "value": "#45226D",
                "type": "color"
            },
            "800": {
                "value": "#2F1A47",
                "type": "color"
            },
            "900": {
                "value": "#1E122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #740AEE

Color Lab

Pairs with #740AEE

UI roles & guardrails

In real applications

Scales

Every model

Export