#74167A is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #74167A works with other colors. Named schemes with #74167A in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #74167A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #74167A at work across the surfaces designers actually ship.
:root {
--color-base: #74167A;
--color-base-rgb: 116 22 122;
--color-base-oklch: oklch(40.7% 0.170 325.4);
--color-50: #FCF2FD;
--color-100: #F8DCF9;
--color-200: #EFBAF2;
--color-300: #DE8BE4;
--color-400: #CB60D2;
--color-500: #AF3EB7;
--color-600: #86368C;
--color-700: #602C63;
--color-800: #3F2041;
--color-900: #271528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FCF2FD',
100: '#F8DCF9',
200: '#EFBAF2',
300: '#DE8BE4',
400: '#CB60D2',
500: '#AF3EB7',
600: '#86368C',
700: '#602C63',
800: '#3F2041',
900: '#271528',
},
}
$base: #74167A; $base-ink: #FFFFFF; $base-50: #FCF2FD; $base-100: #F8DCF9; $base-200: #EFBAF2; $base-300: #DE8BE4; $base-400: #CB60D2; $base-500: #AF3EB7; $base-600: #86368C; $base-700: #602C63; $base-800: #3F2041; $base-900: #271528; $base-hover: #5B1261; $base-subtle: #E1ABE5;
{
"color": {
"base": {
"value": "#74167A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2FD",
"type": "color"
},
"100": {
"value": "#F8DCF9",
"type": "color"
},
"200": {
"value": "#EFBAF2",
"type": "color"
},
"300": {
"value": "#DE8BE4",
"type": "color"
},
"400": {
"value": "#CB60D2",
"type": "color"
},
"500": {
"value": "#AF3EB7",
"type": "color"
},
"600": {
"value": "#86368C",
"type": "color"
},
"700": {
"value": "#602C63",
"type": "color"
},
"800": {
"value": "#3F2041",
"type": "color"
},
"900": {
"value": "#271528",
"type": "color"
}
}
}
}