#741982 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #741982 works with other colors. Named schemes with #741982 in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #741982 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #741982 at work across the surfaces designers actually ship.
:root {
--color-base: #741982;
--color-base-rgb: 116 25 130;
--color-base-oklch: oklch(41.5% 0.174 321.8);
--color-50: #FCF2FD;
--color-100: #F5DCF9;
--color-200: #EABBF2;
--color-300: #D88CE3;
--color-400: #C261D1;
--color-500: #A63FB6;
--color-600: #80378B;
--color-700: #5C2C63;
--color-800: #3C2041;
--color-900: #251528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FCF2FD',
100: '#F5DCF9',
200: '#EABBF2',
300: '#D88CE3',
400: '#C261D1',
500: '#A63FB6',
600: '#80378B',
700: '#5C2C63',
800: '#3C2041',
900: '#251528',
},
}
$base: #741982; $base-ink: #FFFFFF; $base-50: #FCF2FD; $base-100: #F5DCF9; $base-200: #EABBF2; $base-300: #D88CE3; $base-400: #C261D1; $base-500: #A63FB6; $base-600: #80378B; $base-700: #5C2C63; $base-800: #3C2041; $base-900: #251528; $base-hover: #5C1467; $base-subtle: #DEAEE5;
{
"color": {
"base": {
"value": "#741982",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2FD",
"type": "color"
},
"100": {
"value": "#F5DCF9",
"type": "color"
},
"200": {
"value": "#EABBF2",
"type": "color"
},
"300": {
"value": "#D88CE3",
"type": "color"
},
"400": {
"value": "#C261D1",
"type": "color"
},
"500": {
"value": "#A63FB6",
"type": "color"
},
"600": {
"value": "#80378B",
"type": "color"
},
"700": {
"value": "#5C2C63",
"type": "color"
},
"800": {
"value": "#3C2041",
"type": "color"
},
"900": {
"value": "#251528",
"type": "color"
}
}
}
}