What color is #742301?

#742301 is a dark, vivid red-orange. In RGB it is rgb(116, 35, 1), and in HSL hsl(18, 98%, 23%).

Is #742301 accessible as text?

On white, #742301 has a contrast ratio of 10.59:1 (passes WCAG AA for body text); on black it is 1.98:1 (fails). For text placed on #742301, use white for the best readability.

What is the closest Tailwind color to #742301?

The nearest Tailwind CSS token is orange-900 (#7E2A0C).

What colors go well with #742301?

#742301 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #015274. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #742301 below.

Is #742301 good for buttons?

#742301 works well for buttons and highlights, but use white text on #742301 — black text only reaches 1.98:1, below the 4.5:1 needed for normal-size labels.

Is #742301 the same as CSS maroon?

No — #742301 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#742301 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #742301

Not just a swatch — here's how #742301 works with other colors. Named schemes with #742301 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #742301 Secondary #B66422 Accent #767843 Surface #F4ECDD Anchor #3B2A20

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #742301 Anchor #141210 Accent #CF9F4D Secondary #322622 Surface #F2EDE3

Falu Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #742301 Secondary #7B4926 Surface #EAD9C0 Accent #42503B Anchor #5B222D

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #742301 Anchor #2B2A2E Secondary #706E73 Surface #EDE6DA Accent #401500

Falu Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Falu Red.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #742301 Secondary #7F6157 Support #9B9186 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #742301 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 100/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #742301

For UI

For branding

For interior

For fashion

People also use #742301 with

Carmine Dark Olive Green Charcoal Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.6:1. Use

Subtle surface Use #F3CDBC for cards and hover fills. Tint 80

Avoid beside #744A01 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #742301 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #742301;
  --color-base-rgb: 116 35 1;
  --color-base-oklch: oklch(37.9% 0.120 39.1);
  --color-50: #FEF5F0;
  --color-100: #FDE3D8;
  --color-200: #FCC7B1;
  --color-300: #F79E78;
  --color-400: #EA7948;
  --color-500: #D15824;
  --color-600: #9E4924;
  --color-700: #6F3820;
  --color-800: #482719;
  --color-900: #2C1911;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  falu-red: {
    50: '#FEF5F0',
    100: '#FDE3D8',
    200: '#FCC7B1',
    300: '#F79E78',
    400: '#EA7948',
    500: '#D15824',
    600: '#9E4924',
    700: '#6F3820',
    800: '#482719',
    900: '#2C1911',
  },
}

$base: #742301;
$base-ink: #FFFFFF;
$base-50: #FEF5F0;
$base-100: #FDE3D8;
$base-200: #FCC7B1;
$base-300: #F79E78;
$base-400: #EA7948;
$base-500: #D15824;
$base-600: #9E4924;
$base-700: #6F3820;
$base-800: #482719;
$base-900: #2C1911;
$base-hover: #5D1D01;
$base-subtle: #F0B398;

{
    "color": {
        "base": {
            "value": "#742301",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF5F0",
                "type": "color"
            },
            "100": {
                "value": "#FDE3D8",
                "type": "color"
            },
            "200": {
                "value": "#FCC7B1",
                "type": "color"
            },
            "300": {
                "value": "#F79E78",
                "type": "color"
            },
            "400": {
                "value": "#EA7948",
                "type": "color"
            },
            "500": {
                "value": "#D15824",
                "type": "color"
            },
            "600": {
                "value": "#9E4924",
                "type": "color"
            },
            "700": {
                "value": "#6F3820",
                "type": "color"
            },
            "800": {
                "value": "#482719",
                "type": "color"
            },
            "900": {
                "value": "#2C1911",
                "type": "color"
            }
        }
    }
}

Palettes built on #742301

Color Lab

Pairs with #742301

UI roles & guardrails

In real applications

Scales

Every model

Export