Nearest named color: Wine Red
#74293F
#74293F
Nearest named
Wine Red
Family
Pink
Lightness
39.8%
Chroma
0.107
Hue angle
5.2°
Temperature
Warm
Contrast on white
9.85:1 · AAA
Contrast on black
1.89:1 · Fail
Web-safe
#663333
CSS oklch()
40% 0.11 5

#74293F is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #74293F

Not just a swatch — here's how #74293F works with other colors. Named schemes with #74293F in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

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Color Lab

How #74293F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 73/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 60/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 43/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 65/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 66/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 29/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 71/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 27/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #74293F

For UI
For branding
For interior
For fashion
People also use #74293F with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.9:1. Use
Subtle surface Use #E8D0D7 for cards and hover fills. Tint 80
Avoid beside #752C29 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #74293F at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #74293F;
  --color-base-rgb: 116 41 63;
  --color-base-oklch: oklch(39.8% 0.107 5.2);
  --color-50: #FBF3F6;
  --color-100: #F5E0E6;
  --color-200: #EAC3CE;
  --color-300: #D799AB;
  --color-400: #C17189;
  --color-500: #A55069;
  --color-600: #7F4355;
  --color-700: #5B3440;
  --color-800: #3C252C;
  --color-900: #25181C;
  --color-on-base: #FFFFFF;
}