#742995 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #742995 works with other colors. Named schemes with #742995 in its natural role, and a note on why the supporting colors balance it.
Rebecca Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Rebecca Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Rebecca Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Rebecca Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Rebecca Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rebecca Purple carrying the quiet middle.
How #742995 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #742995 at work across the surfaces designers actually ship.
:root {
--color-base: #742995;
--color-base-rgb: 116 41 149;
--color-base-oklch: oklch(44.3% 0.173 313.4);
--color-50: #F9F3FC;
--color-100: #F0DEF7;
--color-200: #DFBFED;
--color-300: #C693DC;
--color-400: #AC6AC8;
--color-500: #8E48AD;
--color-600: #6F3D84;
--color-700: #51305E;
--color-800: #36233E;
--color-900: #221726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
rebecca-purple: {
50: '#F9F3FC',
100: '#F0DEF7',
200: '#DFBFED',
300: '#C693DC',
400: '#AC6AC8',
500: '#8E48AD',
600: '#6F3D84',
700: '#51305E',
800: '#36233E',
900: '#221726',
},
}
$base: #742995; $base-ink: #FFFFFF; $base-50: #F9F3FC; $base-100: #F0DEF7; $base-200: #DFBFED; $base-300: #C693DC; $base-400: #AC6AC8; $base-500: #8E48AD; $base-600: #6F3D84; $base-700: #51305E; $base-800: #36233E; $base-900: #221726; $base-hover: #5D2077; $base-subtle: #D7BAE4;
{
"color": {
"base": {
"value": "#742995",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F3FC",
"type": "color"
},
"100": {
"value": "#F0DEF7",
"type": "color"
},
"200": {
"value": "#DFBFED",
"type": "color"
},
"300": {
"value": "#C693DC",
"type": "color"
},
"400": {
"value": "#AC6AC8",
"type": "color"
},
"500": {
"value": "#8E48AD",
"type": "color"
},
"600": {
"value": "#6F3D84",
"type": "color"
},
"700": {
"value": "#51305E",
"type": "color"
},
"800": {
"value": "#36233E",
"type": "color"
},
"900": {
"value": "#221726",
"type": "color"
}
}
}
}