#742D49 is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #742D49 works with other colors. Named schemes with #742D49 in its natural role, and a note on why the supporting colors balance it.
Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.
How #742D49 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #742D49 at work across the surfaces designers actually ship.
:root {
--color-base: #742D49;
--color-base-rgb: 116 45 73;
--color-base-oklch: oklch(40.7% 0.104 358.2);
--color-50: #FBF4F7;
--color-100: #F4E1E9;
--color-200: #E8C4D3;
--color-300: #D49BB2;
--color-400: #BD7592;
--color-500: #A15473;
--color-600: #7C465B;
--color-700: #593644;
--color-800: #3B262E;
--color-900: #25191D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
wine-red: {
50: '#FBF4F7',
100: '#F4E1E9',
200: '#E8C4D3',
300: '#D49BB2',
400: '#BD7592',
500: '#A15473',
600: '#7C465B',
700: '#593644',
800: '#3B262E',
900: '#25191D',
},
}
$base: #742D49; $base-ink: #FFFFFF; $base-50: #FBF4F7; $base-100: #F4E1E9; $base-200: #E8C4D3; $base-300: #D49BB2; $base-400: #BD7592; $base-500: #A15473; $base-600: #7C465B; $base-700: #593644; $base-800: #3B262E; $base-900: #25191D; $base-hover: #5E253C; $base-subtle: #DCBAC8;
{
"color": {
"base": {
"value": "#742D49",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF4F7",
"type": "color"
},
"100": {
"value": "#F4E1E9",
"type": "color"
},
"200": {
"value": "#E8C4D3",
"type": "color"
},
"300": {
"value": "#D49BB2",
"type": "color"
},
"400": {
"value": "#BD7592",
"type": "color"
},
"500": {
"value": "#A15473",
"type": "color"
},
"600": {
"value": "#7C465B",
"type": "color"
},
"700": {
"value": "#593644",
"type": "color"
},
"800": {
"value": "#3B262E",
"type": "color"
},
"900": {
"value": "#25191D",
"type": "color"
}
}
}
}