What color is #74396D?

#74396D is a dark, muted purple. In RGB it is rgb(116, 57, 109), and in HSL hsl(307, 34%, 34%).

Is #74396D accessible as text?

On white, #74396D has a contrast ratio of 8.24:1 (passes WCAG AA for body text); on black it is 2.55:1 (fails). For text placed on #74396D, use white for the best readability.

What is the closest Tailwind color to #74396D?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #74396D?

#74396D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #397440. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #74396D below.

Is #74396D good for buttons?

#74396D works well for buttons and highlights, but use white text on #74396D — black text only reaches 2.55:1, below the 4.5:1 needed for normal-size labels.

Is #74396D the same as CSS rebeccapurple?

No — #74396D is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#74396D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #74396D

Not just a swatch — here's how #74396D works with other colors. Named schemes with #74396D in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #74396D Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #74396D Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #74396D Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #74396D Secondary #BA6034 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Byzantium as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #74396D Secondary #887285 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #74396D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 57/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 63/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 63/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 29/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #74396D

For UI

For branding

For interior

For fashion

People also use #74396D with

Ultra Violet Garnet Fern Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.2:1. Use

Subtle surface Use #E6D5E4 for cards and hover fills. Tint 80

Avoid beside #74395A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #74396D at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #74396D;
  --color-base-rgb: 116 57 109;
  --color-base-oklch: oklch(44.0% 0.109 331.8);
  --color-50: #FAF4FA;
  --color-100: #F2E3F0;
  --color-200: #E4C8E1;
  --color-300: #CEA2C8;
  --color-400: #B57DAF;
  --color-500: #985C91;
  --color-600: #764C71;
  --color-700: #553A52;
  --color-800: #392837;
  --color-900: #231A22;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FAF4FA',
    100: '#F2E3F0',
    200: '#E4C8E1',
    300: '#CEA2C8',
    400: '#B57DAF',
    500: '#985C91',
    600: '#764C71',
    700: '#553A52',
    800: '#392837',
    900: '#231A22',
  },
}

$base: #74396D;
$base-ink: #FFFFFF;
$base-50: #FAF4FA;
$base-100: #F2E3F0;
$base-200: #E4C8E1;
$base-300: #CEA2C8;
$base-400: #B57DAF;
$base-500: #985C91;
$base-600: #764C71;
$base-700: #553A52;
$base-800: #392837;
$base-900: #231A22;
$base-hover: #5D2E57;
$base-subtle: #DABFD7;

{
    "color": {
        "base": {
            "value": "#74396D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4FA",
                "type": "color"
            },
            "100": {
                "value": "#F2E3F0",
                "type": "color"
            },
            "200": {
                "value": "#E4C8E1",
                "type": "color"
            },
            "300": {
                "value": "#CEA2C8",
                "type": "color"
            },
            "400": {
                "value": "#B57DAF",
                "type": "color"
            },
            "500": {
                "value": "#985C91",
                "type": "color"
            },
            "600": {
                "value": "#764C71",
                "type": "color"
            },
            "700": {
                "value": "#553A52",
                "type": "color"
            },
            "800": {
                "value": "#392837",
                "type": "color"
            },
            "900": {
                "value": "#231A22",
                "type": "color"
            }
        }
    }
}