#7441BD is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7441BD works with other colors. Named schemes with #7441BD in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7441BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7441BD at work across the surfaces designers actually ship.
:root {
--color-base: #7441BD;
--color-base-rgb: 116 65 189;
--color-base-oklch: oklch(50.2% 0.185 298.3);
--color-50: #F7F3FB;
--color-100: #E9E0F5;
--color-200: #D3C2EA;
--color-300: #B298D7;
--color-400: #9270C2;
--color-500: #734FA6;
--color-600: #5C427F;
--color-700: #44345B;
--color-800: #2E253C;
--color-900: #1D1825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F3FB',
100: '#E9E0F5',
200: '#D3C2EA',
300: '#B298D7',
400: '#9270C2',
500: '#734FA6',
600: '#5C427F',
700: '#44345B',
800: '#2E253C',
900: '#1D1825',
},
}
$base: #7441BD; $base-ink: #FFFFFF; $base-50: #F7F3FB; $base-100: #E9E0F5; $base-200: #D3C2EA; $base-300: #B298D7; $base-400: #9270C2; $base-500: #734FA6; $base-600: #5C427F; $base-700: #44345B; $base-800: #2E253C; $base-900: #1D1825; $base-hover: #5E3498; $base-subtle: #D6CBE7;
{
"color": {
"base": {
"value": "#7441BD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FB",
"type": "color"
},
"100": {
"value": "#E9E0F5",
"type": "color"
},
"200": {
"value": "#D3C2EA",
"type": "color"
},
"300": {
"value": "#B298D7",
"type": "color"
},
"400": {
"value": "#9270C2",
"type": "color"
},
"500": {
"value": "#734FA6",
"type": "color"
},
"600": {
"value": "#5C427F",
"type": "color"
},
"700": {
"value": "#44345B",
"type": "color"
},
"800": {
"value": "#2E253C",
"type": "color"
},
"900": {
"value": "#1D1825",
"type": "color"
}
}
}
}