What color is #744482?

#744482 is a dark, muted purple. In RGB it is rgb(116, 68, 130), and in HSL hsl(286, 31%, 39%).

Is #744482 accessible as text?

On white, #744482 has a contrast ratio of 7.26:1 (passes WCAG AA for body text); on black it is 2.89:1 (fails). For text placed on #744482, use white for the best readability.

What is the closest Tailwind color to #744482?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #744482?

#744482 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #538245. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #744482 below.

Is #744482 good for buttons?

#744482 works well for buttons and highlights, but use white text on #744482 — black text only reaches 2.89:1, below the 4.5:1 needed for normal-size labels.

Is #744482 the same as CSS rebeccapurple?

No — #744482 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#744482 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #744482

Not just a swatch — here's how #744482 works with other colors. Named schemes with #744482 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #744482 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #744482 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #744482 Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #744482 Secondary #8D7C92 Support #9C9087 Ink #18140F

Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #744482 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9669A3

Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.

Build a working theme in the generator →

Color Lab

How #744482 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 61/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 60/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 30/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #744482

For UI

For branding

For interior

For fashion

People also use #744482 with

Ultra Violet Plum Fern Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.3:1. Use

Subtle surface Use #E4D9E7 for cards and hover fills. Tint 80

Avoid beside #82457C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #744482 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #744482;
  --color-base-rgb: 116 68 130;
  --color-base-oklch: oklch(46.9% 0.111 318.3);
  --color-50: #F9F5FA;
  --color-100: #EEE4F1;
  --color-200: #DDCAE3;
  --color-300: #C2A4CC;
  --color-400: #A77FB3;
  --color-500: #895F96;
  --color-600: #6B4E74;
  --color-700: #4E3B54;
  --color-800: #342938;
  --color-900: #211A23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultra-violet: {
    50: '#F9F5FA',
    100: '#EEE4F1',
    200: '#DDCAE3',
    300: '#C2A4CC',
    400: '#A77FB3',
    500: '#895F96',
    600: '#6B4E74',
    700: '#4E3B54',
    800: '#342938',
    900: '#211A23',
  },
}

$base: #744482;
$base-ink: #FFFFFF;
$base-50: #F9F5FA;
$base-100: #EEE4F1;
$base-200: #DDCAE3;
$base-300: #C2A4CC;
$base-400: #A77FB3;
$base-500: #895F96;
$base-600: #6B4E74;
$base-700: #4E3B54;
$base-800: #342938;
$base-900: #211A23;
$base-hover: #5D3768;
$base-subtle: #D6C5DB;

{
    "color": {
        "base": {
            "value": "#744482",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5FA",
                "type": "color"
            },
            "100": {
                "value": "#EEE4F1",
                "type": "color"
            },
            "200": {
                "value": "#DDCAE3",
                "type": "color"
            },
            "300": {
                "value": "#C2A4CC",
                "type": "color"
            },
            "400": {
                "value": "#A77FB3",
                "type": "color"
            },
            "500": {
                "value": "#895F96",
                "type": "color"
            },
            "600": {
                "value": "#6B4E74",
                "type": "color"
            },
            "700": {
                "value": "#4E3B54",
                "type": "color"
            },
            "800": {
                "value": "#342938",
                "type": "color"
            },
            "900": {
                "value": "#211A23",
                "type": "color"
            }
        }
    }
}