What color is #744EA2?

#744EA2 is a medium violet. In RGB it is rgb(116, 78, 162), and in HSL hsl(267, 35%, 47%).

Is #744EA2 accessible as text?

On white, #744EA2 has a contrast ratio of 6.26:1 (passes WCAG AA for body text); on black it is 3.35:1 (fails). For text placed on #744EA2, use white for the best readability.

What is the closest Tailwind color to #744EA2?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #744EA2?

#744EA2 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #7CA24E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #744EA2 below.

Is #744EA2 good for buttons?

#744EA2 works well for buttons and highlights, but use white text on #744EA2 — black text only reaches 3.35:1, below the 4.5:1 needed for normal-size labels.

Is #744EA2 the same as CSS rebeccapurple?

No — #744EA2 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#744EA2 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #744EA2

Not just a swatch — here's how #744EA2 works with other colors. Named schemes with #744EA2 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #744EA2 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #744EA2 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #744EA2 Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #744EA2 Anchor #3B2923 Surface #F2E1D1 Accent #739F7E Secondary #3C3734

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #744EA2 Secondary #9387A5 Support #9C9088 Ink #18140F

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #744EA2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 53/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #744EA2

For UI

For branding

For interior

For fashion

People also use #744EA2 with

Very Peri Plum Moss Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.3:1. Use

Subtle surface Use #E3DDEB for cards and hover fills. Tint 80

Avoid beside #904EA2 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #744EA2 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #744EA2;
  --color-base-rgb: 116 78 162;
  --color-base-oklch: oklch(50.4% 0.133 302.8);
  --color-50: #F7F4FA;
  --color-100: #EAE3F2;
  --color-200: #D5C8E4;
  --color-300: #B5A1CE;
  --color-400: #967CB6;
  --color-500: #775C99;
  --color-600: #5F4B77;
  --color-700: #463956;
  --color-800: #302839;
  --color-900: #1E1A23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  royal-purple: {
    50: '#F7F4FA',
    100: '#EAE3F2',
    200: '#D5C8E4',
    300: '#B5A1CE',
    400: '#967CB6',
    500: '#775C99',
    600: '#5F4B77',
    700: '#463956',
    800: '#302839',
    900: '#1E1A23',
  },
}

$base: #744EA2;
$base-ink: #FFFFFF;
$base-50: #F7F4FA;
$base-100: #EAE3F2;
$base-200: #D5C8E4;
$base-300: #B5A1CE;
$base-400: #967CB6;
$base-500: #775C99;
$base-600: #5F4B77;
$base-700: #463956;
$base-800: #302839;
$base-900: #1E1A23;
$base-hover: #5D3E81;
$base-subtle: #D5CCE1;

{
    "color": {
        "base": {
            "value": "#744EA2",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F4FA",
                "type": "color"
            },
            "100": {
                "value": "#EAE3F2",
                "type": "color"
            },
            "200": {
                "value": "#D5C8E4",
                "type": "color"
            },
            "300": {
                "value": "#B5A1CE",
                "type": "color"
            },
            "400": {
                "value": "#967CB6",
                "type": "color"
            },
            "500": {
                "value": "#775C99",
                "type": "color"
            },
            "600": {
                "value": "#5F4B77",
                "type": "color"
            },
            "700": {
                "value": "#463956",
                "type": "color"
            },
            "800": {
                "value": "#302839",
                "type": "color"
            },
            "900": {
                "value": "#1E1A23",
                "type": "color"
            }
        }
    }
}

Palettes built on #744EA2

Color Lab

Pairs with #744EA2

UI roles & guardrails

In real applications

Scales

Every model

Export