What color is #74694E?

#74694E is a dark, muted brown. In RGB it is rgb(116, 105, 78), and in HSL hsl(43, 20%, 38%).

Is #74694E accessible as text?

On white, #74694E has a contrast ratio of 5.42:1 (passes WCAG AA for body text); on black it is 3.87:1 (fails). For text placed on #74694E, use white for the best readability.

What is the closest Tailwind color to #74694E?

The nearest Tailwind CSS token is taupe-500 (#7C6D67).

What colors go well with #74694E?

#74694E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4E5974. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #74694E below.

Is #74694E good for buttons?

#74694E works well for buttons and highlights, but use white text on #74694E — black text only reaches 3.87:1, below the 4.5:1 needed for normal-size labels.

Is #74694E the same as CSS dimgray?

No — #74694E is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#74694E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #74694E

Not just a swatch — here's how #74694E works with other colors. Named schemes with #74694E in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #74694E Secondary #B26712 Accent #707A47 Surface #F3ECDD Anchor #3A2A1F

This palette keeps Raw Umber as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #74694E Anchor #3A2A1F Surface #EFE3D0 Accent #8F9968 Secondary #3B3833

Raw Umber anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #74694E Secondary #784B21 Surface #E8DAC0 Accent #3F503D Anchor #5B2228

Raw Umber plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #74694E Surface #E0CFA8 Secondary #AE7B52 Accent #929970 Anchor #3D2C1F

Raw Umber holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #74694E Secondary #979389 Support #9A9186 Ink #17140F

Raw Umber is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Raw Umber carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #74694E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 51/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 45/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 58/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 69/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 16/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 67/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 42/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 94/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #74694E

For UI

For branding

For interior

For fashion

People also use #74694E with

Mauve Taupe Fern Green Iron Gray Greige Outer Space

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.4:1. Use

Subtle surface Use #E4E1DB for cards and hover fills. Tint 80

Avoid beside #72744E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #74694E at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #74694E;
  --color-base-rgb: 116 105 78;
  --color-base-oklch: oklch(52.4% 0.042 88.4);
  --color-50: #F9F8F6;
  --color-100: #EFECE6;
  --color-200: #DEDACE;
  --color-300: #C5BDAB;
  --color-400: #AAA088;
  --color-500: #8C8269;
  --color-600: #6D6654;
  --color-700: #4F4B3F;
  --color-800: #35332C;
  --color-900: #21201C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  raw-umber: {
    50: '#F9F8F6',
    100: '#EFECE6',
    200: '#DEDACE',
    300: '#C5BDAB',
    400: '#AAA088',
    500: '#8C8269',
    600: '#6D6654',
    700: '#4F4B3F',
    800: '#35332C',
    900: '#21201C',
  },
}

$base: #74694E;
$base-ink: #FFFFFF;
$base-50: #F9F8F6;
$base-100: #EFECE6;
$base-200: #DEDACE;
$base-300: #C5BDAB;
$base-400: #AAA088;
$base-500: #8C8269;
$base-600: #6D6654;
$base-700: #4F4B3F;
$base-800: #35332C;
$base-900: #21201C;
$base-hover: #5D543E;
$base-subtle: #D7D3C8;

{
    "color": {
        "base": {
            "value": "#74694E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F8F6",
                "type": "color"
            },
            "100": {
                "value": "#EFECE6",
                "type": "color"
            },
            "200": {
                "value": "#DEDACE",
                "type": "color"
            },
            "300": {
                "value": "#C5BDAB",
                "type": "color"
            },
            "400": {
                "value": "#AAA088",
                "type": "color"
            },
            "500": {
                "value": "#8C8269",
                "type": "color"
            },
            "600": {
                "value": "#6D6654",
                "type": "color"
            },
            "700": {
                "value": "#4F4B3F",
                "type": "color"
            },
            "800": {
                "value": "#35332C",
                "type": "color"
            },
            "900": {
                "value": "#21201C",
                "type": "color"
            }
        }
    }
}

Palettes built on #74694E

Color Lab

Pairs with #74694E

UI roles & guardrails

In real applications

Scales

Every model

Export