#7473AB is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7473AB works with other colors. Named schemes with #7473AB in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #7473AB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7473AB at work across the surfaces designers actually ship.
:root {
--color-base: #7473AB;
--color-base-rgb: 116 115 171;
--color-base-oklch: oklch(57.9% 0.085 284.2);
--color-50: #F5F5F9;
--color-100: #E5E5F0;
--color-200: #CCCCE0;
--color-300: #A8A7C8;
--color-400: #8584AE;
--color-500: #656490;
--color-600: #525170;
--color-700: #3E3D51;
--color-800: #2B2A36;
--color-900: #1B1B22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F5F5F9',
100: '#E5E5F0',
200: '#CCCCE0',
300: '#A8A7C8',
400: '#8584AE',
500: '#656490',
600: '#525170',
700: '#3E3D51',
800: '#2B2A36',
900: '#1B1B22',
},
}
$base: #7473AB; $base-ink: #141310; $base-50: #F5F5F9; $base-100: #E5E5F0; $base-200: #CCCCE0; $base-300: #A8A7C8; $base-400: #8584AE; $base-500: #656490; $base-600: #525170; $base-700: #3E3D51; $base-800: #2B2A36; $base-900: #1B1B22; $base-hover: #57568F; $base-subtle: #D7D7E4;
{
"color": {
"base": {
"value": "#7473AB",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F5F9",
"type": "color"
},
"100": {
"value": "#E5E5F0",
"type": "color"
},
"200": {
"value": "#CCCCE0",
"type": "color"
},
"300": {
"value": "#A8A7C8",
"type": "color"
},
"400": {
"value": "#8584AE",
"type": "color"
},
"500": {
"value": "#656490",
"type": "color"
},
"600": {
"value": "#525170",
"type": "color"
},
"700": {
"value": "#3E3D51",
"type": "color"
},
"800": {
"value": "#2B2A36",
"type": "color"
},
"900": {
"value": "#1B1B22",
"type": "color"
}
}
}
}