What color is #747740?

#747740 is a dark, muted yellow. In RGB it is rgb(116, 119, 64), and in HSL hsl(63, 30%, 36%).

Is #747740 accessible as text?

On white, #747740 has a contrast ratio of 4.71:1 (passes WCAG AA for body text); on black it is 4.46:1 (fails). For text placed on #747740, use white for the best readability.

What is the closest Tailwind color to #747740?

The nearest Tailwind CSS token is olive-500 (#7C7C67).

What colors go well with #747740?

#747740 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #434077. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #747740 below.

Is #747740 good for buttons?

#747740 works well for buttons and highlights, but use white text on #747740 — black text only reaches 4.46:1, below the 4.5:1 needed for normal-size labels.

Is #747740 the same as CSS olive?

No — #747740 is not the CSS named color olive, but olive (#808000) is the closest CSS named color.

#747740 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #747740

Not just a swatch — here's how #747740 works with other colors. Named schemes with #747740 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #747740 Secondary #B06907 Accent #6D7B49 Surface #F2ECDD Anchor #3A2B1F

This palette keeps Olive Brown as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #747740 Anchor #392B1F Surface #EEE3D0 Accent #8C9A6A Secondary #3B3833

Olive Brown anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #747740 Secondary #774C1E Surface #E7DAC0 Accent #3E513E Anchor #5B2325

Olive Brown plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Botanical Studio Lead · 5 colors

Lead #747740 Secondary #526A37 Accent #B06907 Surface #EFE9D6 Anchor #3D2F21

Olive Brown leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #747740 Secondary #9D9E8B Support #999186 Ink #17140F

Olive Brown is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Olive Brown carrying the quiet middle.

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Color Lab

How #747740 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 50/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 73/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 83/100

Very high

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 21/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 34/100

Low

Usable as a tinted surface in measured doses.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #747740

For UI

For branding

For interior

For fashion

People also use #747740 with

Shadow Fern Green Dark Slate Blue Platinum Army Green

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.7:1. Use

Subtle surface Use #E5E5D7 for cards and hover fills. Tint 80

Avoid beside #627740 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #747740 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #747740;
  --color-base-rgb: 116 119 64;
  --color-base-oklch: oklch(55.3% 0.077 111.4);
  --color-50: #FAFAF5;
  --color-100: #F0F1E4;
  --color-200: #E1E2CA;
  --color-300: #C9CBA4;
  --color-400: #AFB280;
  --color-500: #929560;
  --color-600: #72744E;
  --color-700: #52543B;
  --color-800: #373829;
  --color-900: #22231B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  olive-brown: {
    50: '#FAFAF5',
    100: '#F0F1E4',
    200: '#E1E2CA',
    300: '#C9CBA4',
    400: '#AFB280',
    500: '#929560',
    600: '#72744E',
    700: '#52543B',
    800: '#373829',
    900: '#22231B',
  },
}

$base: #747740;
$base-ink: #FFFFFF;
$base-50: #FAFAF5;
$base-100: #F0F1E4;
$base-200: #E1E2CA;
$base-300: #C9CBA4;
$base-400: #AFB280;
$base-500: #929560;
$base-600: #72744E;
$base-700: #52543B;
$base-800: #373829;
$base-900: #22231B;
$base-hover: #5D5F33;
$base-subtle: #D8D9C3;

{
    "color": {
        "base": {
            "value": "#747740",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAFAF5",
                "type": "color"
            },
            "100": {
                "value": "#F0F1E4",
                "type": "color"
            },
            "200": {
                "value": "#E1E2CA",
                "type": "color"
            },
            "300": {
                "value": "#C9CBA4",
                "type": "color"
            },
            "400": {
                "value": "#AFB280",
                "type": "color"
            },
            "500": {
                "value": "#929560",
                "type": "color"
            },
            "600": {
                "value": "#72744E",
                "type": "color"
            },
            "700": {
                "value": "#52543B",
                "type": "color"
            },
            "800": {
                "value": "#373829",
                "type": "color"
            },
            "900": {
                "value": "#22231B",
                "type": "color"
            }
        }
    }
}

Palettes built on #747740

Color Lab

Pairs with #747740

UI roles & guardrails

In real applications

Scales

Every model

Export