What color is #74B040?

#74B040 is a medium green. In RGB it is rgb(116, 176, 64), and in HSL hsl(92, 47%, 47%).

Is #74B040 accessible as text?

On white, #74B040 has a contrast ratio of 2.62:1 (fails WCAG AA for body text); on black it is 8.03:1 (passes). For text placed on #74B040, use black for the best readability.

What is the closest Tailwind color to #74B040?

The nearest Tailwind CSS token is lime-600 (#5EA500).

What colors go well with #74B040?

#74B040 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #7C40B0. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #74B040 below.

Is #74B040 good for buttons?

#74B040 works well for buttons and highlights, but use black text on #74B040 — white text only reaches 2.62:1, below the 4.5:1 needed for normal-size labels.

Is #74B040 the same as CSS mediumseagreen?

No — #74B040 is not the CSS named color mediumseagreen, but mediumseagreen (#3CB371) is the closest CSS named color.

#74B040 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #74B040

Not just a swatch — here's how #74B040 works with other colors. Named schemes with #74B040 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #74B040 Secondary #AE6B00 Accent #6A7B4B Surface #F2ECDD Anchor #3A2B1E

This palette keeps Greenery as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Botanical Studio Lead · 5 colors

Lead #74B040 Secondary #4E6B3A Accent #AE6B00 Surface #EFE9D6 Anchor #3D2F21

Greenery leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Desert Clay Center · 5 colors

Center #74B040 Surface #DDD0A8 Secondary #AB7D4E Accent #8D9A73 Anchor #3D2D1E

Greenery holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Lead #74B040 Accent #A8C4B9 Surface #E2D9BE Secondary #9AA09F Anchor #193648

Greenery opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #74B040 Secondary #BAD0AC Support #999286 Ink #17140F

Greenery is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Greenery carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #74B040 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 56/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 49/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 32/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 87/100

Very high

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 37/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 61/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 63/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 66/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #74B040

For UI

For branding

For interior

For fashion

People also use #74B040 with

Dark Khaki Medium Sea Green Royal Purple Platinum Army Green

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.1:1. Use

Subtle surface Use #E3EDDB for cards and hover fills. Tint 80

Avoid beside #4FB040 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #74B040 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #74B040;
  --color-base-rgb: 116 176 64;
  --color-base-oklch: oklch(69.3% 0.157 133.0);
  --color-50: #F7FBF3;
  --color-100: #EAF5E0;
  --color-200: #D5E9C3;
  --color-300: #B6D699;
  --color-400: #96C072;
  --color-500: #78A451;
  --color-600: #5F7E44;
  --color-700: #465A34;
  --color-800: #303C25;
  --color-900: #1E2518;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  greenery: {
    50: '#F7FBF3',
    100: '#EAF5E0',
    200: '#D5E9C3',
    300: '#B6D699',
    400: '#96C072',
    500: '#78A451',
    600: '#5F7E44',
    700: '#465A34',
    800: '#303C25',
    900: '#1E2518',
  },
}

$base: #74B040;
$base-ink: #141310;
$base-50: #F7FBF3;
$base-100: #EAF5E0;
$base-200: #D5E9C3;
$base-300: #B6D699;
$base-400: #96C072;
$base-500: #78A451;
$base-600: #5F7E44;
$base-700: #465A34;
$base-800: #303C25;
$base-900: #1E2518;
$base-hover: #5D8D33;
$base-subtle: #D5E5C8;

{
    "color": {
        "base": {
            "value": "#74B040",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7FBF3",
                "type": "color"
            },
            "100": {
                "value": "#EAF5E0",
                "type": "color"
            },
            "200": {
                "value": "#D5E9C3",
                "type": "color"
            },
            "300": {
                "value": "#B6D699",
                "type": "color"
            },
            "400": {
                "value": "#96C072",
                "type": "color"
            },
            "500": {
                "value": "#78A451",
                "type": "color"
            },
            "600": {
                "value": "#5F7E44",
                "type": "color"
            },
            "700": {
                "value": "#465A34",
                "type": "color"
            },
            "800": {
                "value": "#303C25",
                "type": "color"
            },
            "900": {
                "value": "#1E2518",
                "type": "color"
            }
        }
    }
}

Palettes built on #74B040

Color Lab

Pairs with #74B040

UI roles & guardrails

In real applications

Scales

Every model

Export