What color is #74B301?

#74B301 is a dark, vivid lime green. In RGB it is rgb(116, 179, 1), and in HSL hsl(81, 99%, 35%).

Is #74B301 accessible as text?

On white, #74B301 has a contrast ratio of 2.56:1 (fails WCAG AA for body text); on black it is 8.19:1 (passes). For text placed on #74B301, use black for the best readability.

What is the closest Tailwind color to #74B301?

The nearest Tailwind CSS token is lime-600 (#5EA500).

What colors go well with #74B301?

#74B301 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3F01B2. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #74B301 below.

Is #74B301 good for buttons?

#74B301 works well for buttons and highlights, but use black text on #74B301 — white text only reaches 2.56:1, below the 4.5:1 needed for normal-size labels.

Is #74B301 the same as CSS limegreen?

No — #74B301 is not the CSS named color limegreen, but limegreen (#32CD32) is the closest CSS named color.

#74B301 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #74B301

Not just a swatch — here's how #74B301 works with other colors. Named schemes with #74B301 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #74B301 Secondary #AF6A00 Accent #6A7B4B Surface #F2ECDD Anchor #3A2B1E

This palette keeps Apple Green as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Botanical Studio Lead · 5 colors

Lead #74B301 Secondary #4F6B3A Accent #AF6A00 Surface #EFE9D6 Anchor #3D2F21

Apple Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Sunset Warmth Glow · 5 colors

Glow #74B301 Secondary #E27534 Accent #DCA525 Anchor #5F394A Surface #F2EAD6

Apple Green glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Japanese Sand Base · 5 colors

Base #74B301 Surface #EEE9DC Highlight #F5F1E7 Secondary #B7B09F Ink #2B2723

Apple Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #74B301 Secondary #BBD3A6 Support #999286 Ink #17140F

Apple Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Apple Green carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #74B301 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 45/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 32/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 50/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 35/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 56/100

Moderate

Workable accent with care around contrast.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 59/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #74B301

For UI

For branding

For interior

For fashion

People also use #74B301 with

Mustard Yellow Kelly Green Indigo Platinum Army Green

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.2:1. Use

Subtle surface Use #E5F5C6 for cards and hover fills. Tint 80

Avoid beside #39B201 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #74B301 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #74B301;
  --color-base-rgb: 116 179 1;
  --color-base-oklch: oklch(69.7% 0.188 130.4);
  --color-50: #F9FEF0;
  --color-100: #F0FDD8;
  --color-200: #E1FCB1;
  --color-300: #CBF778;
  --color-400: #B2EB47;
  --color-500: #95D223;
  --color-600: #739F23;
  --color-700: #536F1F;
  --color-800: #384819;
  --color-900: #232C11;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  apple-green: {
    50: '#F9FEF0',
    100: '#F0FDD8',
    200: '#E1FCB1',
    300: '#CBF778',
    400: '#B2EB47',
    500: '#95D223',
    600: '#739F23',
    700: '#536F1F',
    800: '#384819',
    900: '#232C11',
  },
}

$base: #74B301;
$base-ink: #141310;
$base-50: #F9FEF0;
$base-100: #F0FDD8;
$base-200: #E1FCB1;
$base-300: #CBF778;
$base-400: #B2EB47;
$base-500: #95D223;
$base-600: #739F23;
$base-700: #536F1F;
$base-800: #384819;
$base-900: #232C11;
$base-hover: #5D8E01;
$base-subtle: #D8F3A8;

{
    "color": {
        "base": {
            "value": "#74B301",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9FEF0",
                "type": "color"
            },
            "100": {
                "value": "#F0FDD8",
                "type": "color"
            },
            "200": {
                "value": "#E1FCB1",
                "type": "color"
            },
            "300": {
                "value": "#CBF778",
                "type": "color"
            },
            "400": {
                "value": "#B2EB47",
                "type": "color"
            },
            "500": {
                "value": "#95D223",
                "type": "color"
            },
            "600": {
                "value": "#739F23",
                "type": "color"
            },
            "700": {
                "value": "#536F1F",
                "type": "color"
            },
            "800": {
                "value": "#384819",
                "type": "color"
            },
            "900": {
                "value": "#232C11",
                "type": "color"
            }
        }
    }
}

Palettes built on #74B301

Color Lab

Pairs with #74B301

UI roles & guardrails

In real applications

Scales

Every model

Export