#7514AA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7514AA works with other colors. Named schemes with #7514AA in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7514AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7514AA at work across the surfaces designers actually ship.
:root {
--color-base: #7514AA;
--color-base-rgb: 117 20 170;
--color-base-oklch: oklch(44.4% 0.213 308.5);
--color-50: #F9F1FE;
--color-100: #F0DAFC;
--color-200: #E0B6F6;
--color-300: #C785EB;
--color-400: #AD58DA;
--color-500: #8F35C0;
--color-600: #703092;
--color-700: #512867;
--color-800: #361D43;
--color-900: #221429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F1FE',
100: '#F0DAFC',
200: '#E0B6F6',
300: '#C785EB',
400: '#AD58DA',
500: '#8F35C0',
600: '#703092',
700: '#512867',
800: '#361D43',
900: '#221429',
},
}
$base: #7514AA; $base-ink: #FFFFFF; $base-50: #F9F1FE; $base-100: #F0DAFC; $base-200: #E0B6F6; $base-300: #C785EB; $base-400: #AD58DA; $base-500: #8F35C0; $base-600: #703092; $base-700: #512867; $base-800: #361D43; $base-900: #221429; $base-hover: #5D1087; $base-subtle: #D7B2EC;
{
"color": {
"base": {
"value": "#7514AA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F1FE",
"type": "color"
},
"100": {
"value": "#F0DAFC",
"type": "color"
},
"200": {
"value": "#E0B6F6",
"type": "color"
},
"300": {
"value": "#C785EB",
"type": "color"
},
"400": {
"value": "#AD58DA",
"type": "color"
},
"500": {
"value": "#8F35C0",
"type": "color"
},
"600": {
"value": "#703092",
"type": "color"
},
"700": {
"value": "#512867",
"type": "color"
},
"800": {
"value": "#361D43",
"type": "color"
},
"900": {
"value": "#221429",
"type": "color"
}
}
}
}