#751673 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #751673 works with other colors. Named schemes with #751673 in its natural role, and a note on why the supporting colors balance it.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
How #751673 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #751673 at work across the surfaces designers actually ship.
:root {
--color-base: #751673;
--color-base-rgb: 117 22 115;
--color-base-oklch: oklch(40.4% 0.165 329.1);
--color-50: #FDF2FD;
--color-100: #F9DCF9;
--color-200: #F2BBF1;
--color-300: #E38CE2;
--color-400: #D161CF;
--color-500: #B63FB4;
--color-600: #8B378A;
--color-700: #632C62;
--color-800: #412040;
--color-900: #281527;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FDF2FD',
100: '#F9DCF9',
200: '#F2BBF1',
300: '#E38CE2',
400: '#D161CF',
500: '#B63FB4',
600: '#8B378A',
700: '#632C62',
800: '#412040',
900: '#281527',
},
}
$base: #751673; $base-ink: #FFFFFF; $base-50: #FDF2FD; $base-100: #F9DCF9; $base-200: #F2BBF1; $base-300: #E38CE2; $base-400: #D161CF; $base-500: #B63FB4; $base-600: #8B378A; $base-700: #632C62; $base-800: #412040; $base-900: #281527; $base-hover: #5D125B; $base-subtle: #E4AAE3;
{
"color": {
"base": {
"value": "#751673",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2FD",
"type": "color"
},
"100": {
"value": "#F9DCF9",
"type": "color"
},
"200": {
"value": "#F2BBF1",
"type": "color"
},
"300": {
"value": "#E38CE2",
"type": "color"
},
"400": {
"value": "#D161CF",
"type": "color"
},
"500": {
"value": "#B63FB4",
"type": "color"
},
"600": {
"value": "#8B378A",
"type": "color"
},
"700": {
"value": "#632C62",
"type": "color"
},
"800": {
"value": "#412040",
"type": "color"
},
"900": {
"value": "#281527",
"type": "color"
}
}
}
}