#751B7C is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #751B7C works with other colors. Named schemes with #751B7C in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #751B7C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #751B7C at work across the surfaces designers actually ship.
:root {
--color-base: #751B7C;
--color-base-rgb: 117 27 124;
--color-base-oklch: oklch(41.4% 0.167 324.8);
--color-50: #FCF2FD;
--color-100: #F7DDF8;
--color-200: #EDBCF0;
--color-300: #DB8EE1;
--color-400: #C764CE;
--color-500: #AB42B3;
--color-600: #833989;
--color-700: #5E2E61;
--color-800: #3E2140;
--color-900: #261627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FCF2FD',
100: '#F7DDF8',
200: '#EDBCF0',
300: '#DB8EE1',
400: '#C764CE',
500: '#AB42B3',
600: '#833989',
700: '#5E2E61',
800: '#3E2140',
900: '#261627',
},
}
$base: #751B7C; $base-ink: #FFFFFF; $base-50: #FCF2FD; $base-100: #F7DDF8; $base-200: #EDBCF0; $base-300: #DB8EE1; $base-400: #C764CE; $base-500: #AB42B3; $base-600: #833989; $base-700: #5E2E61; $base-800: #3E2140; $base-900: #261627; $base-hover: #5F1664; $base-subtle: #E0AFE3;
{
"color": {
"base": {
"value": "#751B7C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2FD",
"type": "color"
},
"100": {
"value": "#F7DDF8",
"type": "color"
},
"200": {
"value": "#EDBCF0",
"type": "color"
},
"300": {
"value": "#DB8EE1",
"type": "color"
},
"400": {
"value": "#C764CE",
"type": "color"
},
"500": {
"value": "#AB42B3",
"type": "color"
},
"600": {
"value": "#833989",
"type": "color"
},
"700": {
"value": "#5E2E61",
"type": "color"
},
"800": {
"value": "#3E2140",
"type": "color"
},
"900": {
"value": "#261627",
"type": "color"
}
}
}
}