#751B85 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #751B85 works with other colors. Named schemes with #751B85 in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #751B85 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #751B85 at work across the surfaces designers actually ship.
:root {
--color-base: #751B85;
--color-base-rgb: 117 27 133;
--color-base-oklch: oklch(42.0% 0.175 321.0);
--color-50: #FBF2FD;
--color-100: #F5DCF9;
--color-200: #E9BBF1;
--color-300: #D58DE2;
--color-400: #BF62D0;
--color-500: #A340B5;
--color-600: #7E388A;
--color-700: #5A2D62;
--color-800: #3C2140;
--color-900: #251628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FBF2FD',
100: '#F5DCF9',
200: '#E9BBF1',
300: '#D58DE2',
400: '#BF62D0',
500: '#A340B5',
600: '#7E388A',
700: '#5A2D62',
800: '#3C2140',
900: '#251628',
},
}
$base: #751B85; $base-ink: #FFFFFF; $base-50: #FBF2FD; $base-100: #F5DCF9; $base-200: #E9BBF1; $base-300: #D58DE2; $base-400: #BF62D0; $base-500: #A340B5; $base-600: #7E388A; $base-700: #5A2D62; $base-800: #3C2140; $base-900: #251628; $base-hover: #5C1669; $base-subtle: #DDB0E5;
{
"color": {
"base": {
"value": "#751B85",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF2FD",
"type": "color"
},
"100": {
"value": "#F5DCF9",
"type": "color"
},
"200": {
"value": "#E9BBF1",
"type": "color"
},
"300": {
"value": "#D58DE2",
"type": "color"
},
"400": {
"value": "#BF62D0",
"type": "color"
},
"500": {
"value": "#A340B5",
"type": "color"
},
"600": {
"value": "#7E388A",
"type": "color"
},
"700": {
"value": "#5A2D62",
"type": "color"
},
"800": {
"value": "#3C2140",
"type": "color"
},
"900": {
"value": "#251628",
"type": "color"
}
}
}
}