#751D98 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #751D98 works with other colors. Named schemes with #751D98 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #751D98 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #751D98 at work across the surfaces designers actually ship.
:root {
--color-base: #751D98;
--color-base-rgb: 117 29 152;
--color-base-oklch: oklch(43.6% 0.190 313.7);
--color-50: #FAF2FD;
--color-100: #F1DCF9;
--color-200: #E2BBF2;
--color-300: #CB8CE3;
--color-400: #B161D1;
--color-500: #943FB6;
--color-600: #73378B;
--color-700: #532C63;
--color-800: #382041;
--color-900: #231528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#FAF2FD',
100: '#F1DCF9',
200: '#E2BBF2',
300: '#CB8CE3',
400: '#B161D1',
500: '#943FB6',
600: '#73378B',
700: '#532C63',
800: '#382041',
900: '#231528',
},
}
$base: #751D98; $base-ink: #FFFFFF; $base-50: #FAF2FD; $base-100: #F1DCF9; $base-200: #E2BBF2; $base-300: #CB8CE3; $base-400: #B161D1; $base-500: #943FB6; $base-600: #73378B; $base-700: #532C63; $base-800: #382041; $base-900: #231528; $base-hover: #5C1778; $base-subtle: #D8B4E7;
{
"color": {
"base": {
"value": "#751D98",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF2FD",
"type": "color"
},
"100": {
"value": "#F1DCF9",
"type": "color"
},
"200": {
"value": "#E2BBF2",
"type": "color"
},
"300": {
"value": "#CB8CE3",
"type": "color"
},
"400": {
"value": "#B161D1",
"type": "color"
},
"500": {
"value": "#943FB6",
"type": "color"
},
"600": {
"value": "#73378B",
"type": "color"
},
"700": {
"value": "#532C63",
"type": "color"
},
"800": {
"value": "#382041",
"type": "color"
},
"900": {
"value": "#231528",
"type": "color"
}
}
}
}