#751DCD is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #751DCD works with other colors. Named schemes with #751DCD in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #751DCD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #751DCD at work across the surfaces designers actually ship.
:root {
--color-base: #751DCD;
--color-base-rgb: 117 29 205;
--color-base-oklch: oklch(48.0% 0.238 298.9);
--color-50: #F7F1FE;
--color-100: #EBDAFB;
--color-200: #D6B8F5;
--color-300: #B887E8;
--color-400: #995BD7;
--color-500: #7A38BC;
--color-600: #613290;
--color-700: #472966;
--color-800: #301E42;
--color-900: #1F1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F1FE',
100: '#EBDAFB',
200: '#D6B8F5',
300: '#B887E8',
400: '#995BD7',
500: '#7A38BC',
600: '#613290',
700: '#472966',
800: '#301E42',
900: '#1F1429',
},
}
$base: #751DCD; $base-ink: #FFFFFF; $base-50: #F7F1FE; $base-100: #EBDAFB; $base-200: #D6B8F5; $base-300: #B887E8; $base-400: #995BD7; $base-500: #7A38BC; $base-600: #613290; $base-700: #472966; $base-800: #301E42; $base-900: #1F1429; $base-hover: #5E17A4; $base-subtle: #D6BEED;
{
"color": {
"base": {
"value": "#751DCD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FE",
"type": "color"
},
"100": {
"value": "#EBDAFB",
"type": "color"
},
"200": {
"value": "#D6B8F5",
"type": "color"
},
"300": {
"value": "#B887E8",
"type": "color"
},
"400": {
"value": "#995BD7",
"type": "color"
},
"500": {
"value": "#7A38BC",
"type": "color"
},
"600": {
"value": "#613290",
"type": "color"
},
"700": {
"value": "#472966",
"type": "color"
},
"800": {
"value": "#301E42",
"type": "color"
},
"900": {
"value": "#1F1429",
"type": "color"
}
}
}
}