#751F7D is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #751F7D works with other colors. Named schemes with #751F7D in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #751F7D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #751F7D at work across the surfaces designers actually ship.
:root {
--color-base: #751F7D;
--color-base-rgb: 117 31 125;
--color-base-oklch: oklch(41.8% 0.164 324.2);
--color-50: #FCF2FC;
--color-100: #F5DEF8;
--color-200: #EBBEEF;
--color-300: #D891DE;
--color-400: #C267CB;
--color-500: #A646AF;
--color-600: #803C86;
--color-700: #5C2F60;
--color-800: #3C223F;
--color-900: #251627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FCF2FC',
100: '#F5DEF8',
200: '#EBBEEF',
300: '#D891DE',
400: '#C267CB',
500: '#A646AF',
600: '#803C86',
700: '#5C2F60',
800: '#3C223F',
900: '#251627',
},
}
$base: #751F7D; $base-ink: #FFFFFF; $base-50: #FCF2FC; $base-100: #F5DEF8; $base-200: #EBBEEF; $base-300: #D891DE; $base-400: #C267CB; $base-500: #A646AF; $base-600: #803C86; $base-700: #5C2F60; $base-800: #3C223F; $base-900: #251627; $base-hover: #5F1965; $base-subtle: #DEB2E2;
{
"color": {
"base": {
"value": "#751F7D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF2FC",
"type": "color"
},
"100": {
"value": "#F5DEF8",
"type": "color"
},
"200": {
"value": "#EBBEEF",
"type": "color"
},
"300": {
"value": "#D891DE",
"type": "color"
},
"400": {
"value": "#C267CB",
"type": "color"
},
"500": {
"value": "#A646AF",
"type": "color"
},
"600": {
"value": "#803C86",
"type": "color"
},
"700": {
"value": "#5C2F60",
"type": "color"
},
"800": {
"value": "#3C223F",
"type": "color"
},
"900": {
"value": "#251627",
"type": "color"
}
}
}
}