#751F94 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #751F94 works with other colors. Named schemes with #751F94 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
How #751F94 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #751F94 at work across the surfaces designers actually ship.
:root {
--color-base: #751F94;
--color-base-rgb: 117 31 148;
--color-base-oklch: oklch(43.4% 0.184 315.0);
--color-50: #FAF2FD;
--color-100: #F1DDF9;
--color-200: #E3BCF1;
--color-300: #CB8EE2;
--color-400: #B263CF;
--color-500: #9541B4;
--color-600: #743889;
--color-700: #542D62;
--color-800: #382140;
--color-900: #231627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#FAF2FD',
100: '#F1DDF9',
200: '#E3BCF1',
300: '#CB8EE2',
400: '#B263CF',
500: '#9541B4',
600: '#743889',
700: '#542D62',
800: '#382140',
900: '#231627',
},
}
$base: #751F94; $base-ink: #FFFFFF; $base-50: #FAF2FD; $base-100: #F1DDF9; $base-200: #E3BCF1; $base-300: #CB8EE2; $base-400: #B263CF; $base-500: #9541B4; $base-600: #743889; $base-700: #542D62; $base-800: #382140; $base-900: #231627; $base-hover: #5D1976; $base-subtle: #D9B5E6;
{
"color": {
"base": {
"value": "#751F94",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF2FD",
"type": "color"
},
"100": {
"value": "#F1DDF9",
"type": "color"
},
"200": {
"value": "#E3BCF1",
"type": "color"
},
"300": {
"value": "#CB8EE2",
"type": "color"
},
"400": {
"value": "#B263CF",
"type": "color"
},
"500": {
"value": "#9541B4",
"type": "color"
},
"600": {
"value": "#743889",
"type": "color"
},
"700": {
"value": "#542D62",
"type": "color"
},
"800": {
"value": "#382140",
"type": "color"
},
"900": {
"value": "#231627",
"type": "color"
}
}
}
}