Nearest named color: Wine Red
#752736
#752736
Nearest named
Wine Red
Family
Red
Lightness
39.4%
Chroma
0.110
Hue angle
12.1°
Temperature
Warm
Contrast on white
10.00:1 · AAA
Contrast on black
1.86:1 · Fail
Web-safe
#663333
CSS oklch()
39% 0.11 12

#752736 is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #752736

Not just a swatch — here's how #752736 works with other colors. Named schemes with #752736 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #752736 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 61/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 59/100
Moderate
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 65/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 67/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 30/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 70/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 26/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #752736

For UI
For branding
For interior
For fashion
People also use #752736 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.0:1. Use
Subtle surface Use #E8CFD4 for cards and hover fills. Tint 80
Avoid beside #773228 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #752736 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #752736;
  --color-base-rgb: 117 39 54;
  --color-base-oklch: oklch(39.4% 0.110 12.1);
  --color-50: #FCF3F5;
  --color-100: #F5E0E4;
  --color-200: #EBC2CA;
  --color-300: #D897A4;
  --color-400: #C27080;
  --color-500: #A64E60;
  --color-600: #80424E;
  --color-700: #5C333B;
  --color-800: #3C2429;
  --color-900: #25181B;
  --color-on-base: #FFFFFF;
}