#752AAE is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #752AAE works with other colors. Named schemes with #752AAE in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #752AAE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #752AAE at work across the surfaces designers actually ship.
:root {
--color-base: #752AAE;
--color-base-rgb: 117 42 174;
--color-base-oklch: oklch(46.4% 0.197 305.7);
--color-50: #F8F2FC;
--color-100: #ECDDF8;
--color-200: #DABDEF;
--color-300: #BD90DF;
--color-400: #A067CB;
--color-500: #8245B0;
--color-600: #663B87;
--color-700: #4B2F60;
--color-800: #32223F;
--color-900: #201627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F2FC',
100: '#ECDDF8',
200: '#DABDEF',
300: '#BD90DF',
400: '#A067CB',
500: '#8245B0',
600: '#663B87',
700: '#4B2F60',
800: '#32223F',
900: '#201627',
},
}
$base: #752AAE; $base-ink: #FFFFFF; $base-50: #F8F2FC; $base-100: #ECDDF8; $base-200: #DABDEF; $base-300: #BD90DF; $base-400: #A067CB; $base-500: #8245B0; $base-600: #663B87; $base-700: #4B2F60; $base-800: #32223F; $base-900: #201627; $base-hover: #5D218A; $base-subtle: #D5BEE7;
{
"color": {
"base": {
"value": "#752AAE",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F2FC",
"type": "color"
},
"100": {
"value": "#ECDDF8",
"type": "color"
},
"200": {
"value": "#DABDEF",
"type": "color"
},
"300": {
"value": "#BD90DF",
"type": "color"
},
"400": {
"value": "#A067CB",
"type": "color"
},
"500": {
"value": "#8245B0",
"type": "color"
},
"600": {
"value": "#663B87",
"type": "color"
},
"700": {
"value": "#4B2F60",
"type": "color"
},
"800": {
"value": "#32223F",
"type": "color"
},
"900": {
"value": "#201627",
"type": "color"
}
}
}
}