#752DD4 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #752DD4 works with other colors. Named schemes with #752DD4 in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #752DD4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #752DD4 at work across the surfaces designers actually ship.
:root {
--color-base: #752DD4;
--color-base-rgb: 117 45 212;
--color-base-oklch: oklch(49.9% 0.233 296.3);
--color-50: #F7F2FD;
--color-100: #E9DCF9;
--color-200: #D3BBF1;
--color-300: #B28DE2;
--color-400: #9262D0;
--color-500: #7340B5;
--color-600: #5B388A;
--color-700: #442D62;
--color-800: #2E2140;
--color-900: #1D1628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F2FD',
100: '#E9DCF9',
200: '#D3BBF1',
300: '#B28DE2',
400: '#9262D0',
500: '#7340B5',
600: '#5B388A',
700: '#442D62',
800: '#2E2140',
900: '#1D1628',
},
}
$base: #752DD4; $base-ink: #FFFFFF; $base-50: #F7F2FD; $base-100: #E9DCF9; $base-200: #D3BBF1; $base-300: #B28DE2; $base-400: #9262D0; $base-500: #7340B5; $base-600: #5B388A; $base-700: #442D62; $base-800: #2E2140; $base-900: #1D1628; $base-hover: #5D23A9; $base-subtle: #D6C6EC;
{
"color": {
"base": {
"value": "#752DD4",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FD",
"type": "color"
},
"100": {
"value": "#E9DCF9",
"type": "color"
},
"200": {
"value": "#D3BBF1",
"type": "color"
},
"300": {
"value": "#B28DE2",
"type": "color"
},
"400": {
"value": "#9262D0",
"type": "color"
},
"500": {
"value": "#7340B5",
"type": "color"
},
"600": {
"value": "#5B388A",
"type": "color"
},
"700": {
"value": "#442D62",
"type": "color"
},
"800": {
"value": "#2E2140",
"type": "color"
},
"900": {
"value": "#1D1628",
"type": "color"
}
}
}
}