#752DD9 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #752DD9 works with other colors. Named schemes with #752DD9 in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #752DD9 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #752DD9 at work across the surfaces designers actually ship.
:root {
--color-base: #752DD9;
--color-base-rgb: 117 45 217;
--color-base-oklch: oklch(50.4% 0.238 295.3);
--color-50: #F6F2FD;
--color-100: #E8DCF9;
--color-200: #D2BAF2;
--color-300: #B08BE4;
--color-400: #8F60D2;
--color-500: #703EB7;
--color-600: #5A368C;
--color-700: #432C63;
--color-800: #2E2041;
--color-900: #1D1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F6F2FD',
100: '#E8DCF9',
200: '#D2BAF2',
300: '#B08BE4',
400: '#8F60D2',
500: '#703EB7',
600: '#5A368C',
700: '#432C63',
800: '#2E2041',
900: '#1D1528',
},
}
$base: #752DD9; $base-ink: #FFFFFF; $base-50: #F6F2FD; $base-100: #E8DCF9; $base-200: #D2BAF2; $base-300: #B08BE4; $base-400: #8F60D2; $base-500: #703EB7; $base-600: #5A368C; $base-700: #432C63; $base-800: #2E2041; $base-900: #1D1528; $base-hover: #5C20B0; $base-subtle: #D6C6ED;
{
"color": {
"base": {
"value": "#752DD9",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F2FD",
"type": "color"
},
"100": {
"value": "#E8DCF9",
"type": "color"
},
"200": {
"value": "#D2BAF2",
"type": "color"
},
"300": {
"value": "#B08BE4",
"type": "color"
},
"400": {
"value": "#8F60D2",
"type": "color"
},
"500": {
"value": "#703EB7",
"type": "color"
},
"600": {
"value": "#5A368C",
"type": "color"
},
"700": {
"value": "#432C63",
"type": "color"
},
"800": {
"value": "#2E2041",
"type": "color"
},
"900": {
"value": "#1D1528",
"type": "color"
}
}
}
}