#752FD0 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #752FD0 works with other colors. Named schemes with #752FD0 in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #752FD0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #752FD0 at work across the surfaces designers actually ship.
:root {
--color-base: #752FD0;
--color-base-rgb: 117 47 208;
--color-base-oklch: oklch(49.8% 0.227 296.9);
--color-50: #F7F2FD;
--color-100: #E9DDF8;
--color-200: #D3BDF0;
--color-300: #B28FE0;
--color-400: #9265CD;
--color-500: #7343B2;
--color-600: #5C3A88;
--color-700: #442E61;
--color-800: #2E2140;
--color-900: #1D1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F2FD',
100: '#E9DDF8',
200: '#D3BDF0',
300: '#B28FE0',
400: '#9265CD',
500: '#7343B2',
600: '#5C3A88',
700: '#442E61',
800: '#2E2140',
900: '#1D1627',
},
}
$base: #752FD0; $base-ink: #FFFFFF; $base-50: #F7F2FD; $base-100: #E9DDF8; $base-200: #D3BDF0; $base-300: #B28FE0; $base-400: #9265CD; $base-500: #7343B2; $base-600: #5C3A88; $base-700: #442E61; $base-800: #2E2140; $base-900: #1D1627; $base-hover: #5D26A6; $base-subtle: #D6C6EB;
{
"color": {
"base": {
"value": "#752FD0",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FD",
"type": "color"
},
"100": {
"value": "#E9DDF8",
"type": "color"
},
"200": {
"value": "#D3BDF0",
"type": "color"
},
"300": {
"value": "#B28FE0",
"type": "color"
},
"400": {
"value": "#9265CD",
"type": "color"
},
"500": {
"value": "#7343B2",
"type": "color"
},
"600": {
"value": "#5C3A88",
"type": "color"
},
"700": {
"value": "#442E61",
"type": "color"
},
"800": {
"value": "#2E2140",
"type": "color"
},
"900": {
"value": "#1D1627",
"type": "color"
}
}
}
}