#753DAE is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #753DAE works with other colors. Named schemes with #753DAE in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
How #753DAE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #753DAE at work across the surfaces designers actually ship.
:root {
--color-base: #753DAE;
--color-base-rgb: 117 61 174;
--color-base-oklch: oklch(48.7% 0.174 303.3);
--color-50: #F7F3FB;
--color-100: #EBE0F5;
--color-200: #D6C3EA;
--color-300: #B899D7;
--color-400: #9971C1;
--color-500: #7A50A5;
--color-600: #61437F;
--color-700: #47345B;
--color-800: #30253C;
--color-900: #1F1825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F3FB',
100: '#EBE0F5',
200: '#D6C3EA',
300: '#B899D7',
400: '#9971C1',
500: '#7A50A5',
600: '#61437F',
700: '#47345B',
800: '#30253C',
900: '#1F1825',
},
}
$base: #753DAE; $base-ink: #FFFFFF; $base-50: #F7F3FB; $base-100: #EBE0F5; $base-200: #D6C3EA; $base-300: #B899D7; $base-400: #9971C1; $base-500: #7A50A5; $base-600: #61437F; $base-700: #47345B; $base-800: #30253C; $base-900: #1F1825; $base-hover: #5E318B; $base-subtle: #D6C7E5;
{
"color": {
"base": {
"value": "#753DAE",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FB",
"type": "color"
},
"100": {
"value": "#EBE0F5",
"type": "color"
},
"200": {
"value": "#D6C3EA",
"type": "color"
},
"300": {
"value": "#B899D7",
"type": "color"
},
"400": {
"value": "#9971C1",
"type": "color"
},
"500": {
"value": "#7A50A5",
"type": "color"
},
"600": {
"value": "#61437F",
"type": "color"
},
"700": {
"value": "#47345B",
"type": "color"
},
"800": {
"value": "#30253C",
"type": "color"
},
"900": {
"value": "#1F1825",
"type": "color"
}
}
}
}