#754101 is a mid-toned, warm yellow. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #754101 works with other colors. Named schemes with #754101 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Chocolate Brown as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Chocolate Brown anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Chocolate Brown plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Chocolate Brown sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Chocolate Brown is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Chocolate Brown carrying the quiet middle.
How #754101 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #754101 at work across the surfaces designers actually ship.
:root {
--color-base: #754101;
--color-base-rgb: 117 65 1;
--color-base-oklch: oklch(43.0% 0.098 62.0);
--color-50: #FEF8F0;
--color-100: #FDECD8;
--color-200: #FCDAB1;
--color-300: #F7BE78;
--color-400: #EAA148;
--color-500: #D18324;
--color-600: #9E6724;
--color-700: #6F4B20;
--color-800: #483319;
--color-900: #2C2011;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
chocolate-brown: {
50: '#FEF8F0',
100: '#FDECD8',
200: '#FCDAB1',
300: '#F7BE78',
400: '#EAA148',
500: '#D18324',
600: '#9E6724',
700: '#6F4B20',
800: '#483319',
900: '#2C2011',
},
}
$base: #754101; $base-ink: #FFFFFF; $base-50: #FEF8F0; $base-100: #FDECD8; $base-200: #FCDAB1; $base-300: #F7BE78; $base-400: #EAA148; $base-500: #D18324; $base-600: #9E6724; $base-700: #6F4B20; $base-800: #483319; $base-900: #2C2011; $base-hover: #5D3401; $base-subtle: #F0C898;
{
"color": {
"base": {
"value": "#754101",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF8F0",
"type": "color"
},
"100": {
"value": "#FDECD8",
"type": "color"
},
"200": {
"value": "#FCDAB1",
"type": "color"
},
"300": {
"value": "#F7BE78",
"type": "color"
},
"400": {
"value": "#EAA148",
"type": "color"
},
"500": {
"value": "#D18324",
"type": "color"
},
"600": {
"value": "#9E6724",
"type": "color"
},
"700": {
"value": "#6F4B20",
"type": "color"
},
"800": {
"value": "#483319",
"type": "color"
},
"900": {
"value": "#2C2011",
"type": "color"
}
}
}
}