What color is #754BA4?

#754BA4 is a medium violet. In RGB it is rgb(117, 75, 164), and in HSL hsl(268, 37%, 47%).

Is #754BA4 accessible as text?

On white, #754BA4 has a contrast ratio of 6.37:1 (passes WCAG AA for body text); on black it is 3.30:1 (fails). For text placed on #754BA4, use white for the best readability.

What is the closest Tailwind color to #754BA4?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #754BA4?

#754BA4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #7BA44C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #754BA4 below.

Is #754BA4 good for buttons?

#754BA4 works well for buttons and highlights, but use white text on #754BA4 — black text only reaches 3.30:1, below the 4.5:1 needed for normal-size labels.

Is #754BA4 the same as CSS rebeccapurple?

No — #754BA4 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#754BA4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #754BA4

Not just a swatch — here's how #754BA4 works with other colors. Named schemes with #754BA4 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #754BA4 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #754BA4 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #754BA4 Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #754BA4 Anchor #3B2923 Surface #F2E1D1 Accent #739F7E Secondary #3C3734

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #754BA4 Secondary #9386A6 Support #9C9088 Ink #18140F

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

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Color Lab

How #754BA4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 55/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 38/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 99/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #754BA4

For UI

For branding

For interior

For fashion

People also use #754BA4 with

Very Peri Fandango Greenery Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.4:1. Use

Subtle surface Use #E3DDEB for cards and hover fills. Tint 80

Avoid beside #924CA4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #754BA4 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #754BA4;
  --color-base-rgb: 117 75 164;
  --color-base-oklch: oklch(50.1% 0.141 303.5);
  --color-50: #F7F4FA;
  --color-100: #EAE3F3;
  --color-200: #D5C7E5;
  --color-300: #B6A0CF;
  --color-400: #977AB8;
  --color-500: #785A9B;
  --color-600: #5F4A78;
  --color-700: #463856;
  --color-800: #302839;
  --color-900: #1E1A24;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  royal-purple: {
    50: '#F7F4FA',
    100: '#EAE3F3',
    200: '#D5C7E5',
    300: '#B6A0CF',
    400: '#977AB8',
    500: '#785A9B',
    600: '#5F4A78',
    700: '#463856',
    800: '#302839',
    900: '#1E1A24',
  },
}

$base: #754BA4;
$base-ink: #FFFFFF;
$base-50: #F7F4FA;
$base-100: #EAE3F3;
$base-200: #D5C7E5;
$base-300: #B6A0CF;
$base-400: #977AB8;
$base-500: #785A9B;
$base-600: #5F4A78;
$base-700: #463856;
$base-800: #302839;
$base-900: #1E1A24;
$base-hover: #5E3C83;
$base-subtle: #D6CBE2;

{
    "color": {
        "base": {
            "value": "#754BA4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F4FA",
                "type": "color"
            },
            "100": {
                "value": "#EAE3F3",
                "type": "color"
            },
            "200": {
                "value": "#D5C7E5",
                "type": "color"
            },
            "300": {
                "value": "#B6A0CF",
                "type": "color"
            },
            "400": {
                "value": "#977AB8",
                "type": "color"
            },
            "500": {
                "value": "#785A9B",
                "type": "color"
            },
            "600": {
                "value": "#5F4A78",
                "type": "color"
            },
            "700": {
                "value": "#463856",
                "type": "color"
            },
            "800": {
                "value": "#302839",
                "type": "color"
            },
            "900": {
                "value": "#1E1A24",
                "type": "color"
            }
        }
    }
}

Palettes built on #754BA4

Color Lab

Pairs with #754BA4

UI roles & guardrails

In real applications

Scales

Every model

Export