What color is #754D71?

#754D71 is a dark, muted purple. In RGB it is rgb(117, 77, 113), and in HSL hsl(306, 21%, 38%).

Is #754D71 accessible as text?

On white, #754D71 has a contrast ratio of 6.87:1 (passes WCAG AA for body text); on black it is 3.06:1 (fails). For text placed on #754D71, use white for the best readability.

What is the closest Tailwind color to #754D71?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #754D71?

#754D71 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4D7551. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #754D71 below.

Is #754D71 good for buttons?

#754D71 works well for buttons and highlights, but use white text on #754D71 — black text only reaches 3.06:1, below the 4.5:1 needed for normal-size labels.

Is #754D71 the same as CSS dimgray?

No — #754D71 is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#754D71 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #754D71

Not just a swatch — here's how #754D71 works with other colors. Named schemes with #754D71 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #754D71 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #754D71 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592234

Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #754D71 Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Base #754D71 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Ultra Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #754D71 Secondary #8F808D Support #9C9087 Ink #18140F

Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #754D71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 44/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 69/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 20/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 80/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 31/100

Low

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #754D71

For UI

For branding

For interior

For fashion

People also use #754D71 with

Very Peri Wenge Fern Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.9:1. Use

Subtle surface Use #E4DBE3 for cards and hover fills. Tint 80

Avoid beside #754D64 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #754D71 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #754D71;
  --color-base-rgb: 117 77 113;
  --color-base-oklch: oklch(47.8% 0.075 330.2);
  --color-50: #F9F6F9;
  --color-100: #EFE6EE;
  --color-200: #DFCEDD;
  --color-300: #C5AAC2;
  --color-400: #AA88A7;
  --color-500: #8D6889;
  --color-600: #6E546B;
  --color-700: #503F4E;
  --color-800: #352B34;
  --color-900: #211C21;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultra-violet: {
    50: '#F9F6F9',
    100: '#EFE6EE',
    200: '#DFCEDD',
    300: '#C5AAC2',
    400: '#AA88A7',
    500: '#8D6889',
    600: '#6E546B',
    700: '#503F4E',
    800: '#352B34',
    900: '#211C21',
  },
}

$base: #754D71;
$base-ink: #FFFFFF;
$base-50: #F9F6F9;
$base-100: #EFE6EE;
$base-200: #DFCEDD;
$base-300: #C5AAC2;
$base-400: #AA88A7;
$base-500: #8D6889;
$base-600: #6E546B;
$base-700: #503F4E;
$base-800: #352B34;
$base-900: #211C21;
$base-hover: #5E3D5B;
$base-subtle: #D7C8D6;

{
    "color": {
        "base": {
            "value": "#754D71",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F6F9",
                "type": "color"
            },
            "100": {
                "value": "#EFE6EE",
                "type": "color"
            },
            "200": {
                "value": "#DFCEDD",
                "type": "color"
            },
            "300": {
                "value": "#C5AAC2",
                "type": "color"
            },
            "400": {
                "value": "#AA88A7",
                "type": "color"
            },
            "500": {
                "value": "#8D6889",
                "type": "color"
            },
            "600": {
                "value": "#6E546B",
                "type": "color"
            },
            "700": {
                "value": "#503F4E",
                "type": "color"
            },
            "800": {
                "value": "#352B34",
                "type": "color"
            },
            "900": {
                "value": "#211C21",
                "type": "color"
            }
        }
    }
}

Palettes built on #754D71

Color Lab

Pairs with #754D71

UI roles & guardrails

In real applications

Scales

Every model

Export