#754D8A is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #754D8A works with other colors. Named schemes with #754D8A in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.
How #754D8A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #754D8A at work across the surfaces designers actually ship.
:root {
--color-base: #754D8A;
--color-base-rgb: 117 77 138;
--color-base-oklch: oklch(49.0% 0.104 313.2);
--color-50: #F8F5FA;
--color-100: #ECE5F1;
--color-200: #DACBE2;
--color-300: #BDA6CA;
--color-400: #A082B0;
--color-500: #826293;
--color-600: #664F72;
--color-700: #4B3C53;
--color-800: #322A37;
--color-900: #201B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F5FA',
100: '#ECE5F1',
200: '#DACBE2',
300: '#BDA6CA',
400: '#A082B0',
500: '#826293',
600: '#664F72',
700: '#4B3C53',
800: '#322A37',
900: '#201B22',
},
}
$base: #754D8A; $base-ink: #FFFFFF; $base-50: #F8F5FA; $base-100: #ECE5F1; $base-200: #DACBE2; $base-300: #BDA6CA; $base-400: #A082B0; $base-500: #826293; $base-600: #664F72; $base-700: #4B3C53; $base-800: #322A37; $base-900: #201B22; $base-hover: #5D3E6E; $base-subtle: #D5C9DC;
{
"color": {
"base": {
"value": "#754D8A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#ECE5F1",
"type": "color"
},
"200": {
"value": "#DACBE2",
"type": "color"
},
"300": {
"value": "#BDA6CA",
"type": "color"
},
"400": {
"value": "#A082B0",
"type": "color"
},
"500": {
"value": "#826293",
"type": "color"
},
"600": {
"value": "#664F72",
"type": "color"
},
"700": {
"value": "#4B3C53",
"type": "color"
},
"800": {
"value": "#322A37",
"type": "color"
},
"900": {
"value": "#201B22",
"type": "color"
}
}
}
}