#754E7D is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #754E7D works with other colors. Named schemes with #754E7D in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #754E7D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #754E7D at work across the surfaces designers actually ship.
:root {
--color-base: #754E7D;
--color-base-rgb: 117 78 125;
--color-base-oklch: oklch(48.5% 0.087 320.6);
--color-50: #F9F5F9;
--color-100: #EEE6F0;
--color-200: #DCCDE0;
--color-300: #C1A9C6;
--color-400: #A686AC;
--color-500: #88668F;
--color-600: #6A536F;
--color-700: #4E3E51;
--color-800: #342B36;
--color-900: #211B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F9F5F9',
100: '#EEE6F0',
200: '#DCCDE0',
300: '#C1A9C6',
400: '#A686AC',
500: '#88668F',
600: '#6A536F',
700: '#4E3E51',
800: '#342B36',
900: '#211B22',
},
}
$base: #754E7D; $base-ink: #FFFFFF; $base-50: #F9F5F9; $base-100: #EEE6F0; $base-200: #DCCDE0; $base-300: #C1A9C6; $base-400: #A686AC; $base-500: #88668F; $base-600: #6A536F; $base-700: #4E3E51; $base-800: #342B36; $base-900: #211B22; $base-hover: #5E3F64; $base-subtle: #D6C9D9;
{
"color": {
"base": {
"value": "#754E7D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F5F9",
"type": "color"
},
"100": {
"value": "#EEE6F0",
"type": "color"
},
"200": {
"value": "#DCCDE0",
"type": "color"
},
"300": {
"value": "#C1A9C6",
"type": "color"
},
"400": {
"value": "#A686AC",
"type": "color"
},
"500": {
"value": "#88668F",
"type": "color"
},
"600": {
"value": "#6A536F",
"type": "color"
},
"700": {
"value": "#4E3E51",
"type": "color"
},
"800": {
"value": "#342B36",
"type": "color"
},
"900": {
"value": "#211B22",
"type": "color"
}
}
}
}