What color is #760490?

#760490 is a dark, vivid purple. In RGB it is rgb(118, 4, 144), and in HSL hsl(289, 95%, 29%).

Is #760490 accessible as text?

On white, #760490 has a contrast ratio of 9.59:1 (passes WCAG AA for body text); on black it is 2.19:1 (fails). For text placed on #760490, use white for the best readability.

What is the closest Tailwind color to #760490?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #760490?

#760490 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1D9004. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #760490 below.

Is #760490 good for buttons?

#760490 works well for buttons and highlights, but use white text on #760490 — black text only reaches 2.19:1, below the 4.5:1 needed for normal-size labels.

Is #760490 the same as CSS purple?

No — #760490 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#760490 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #760490

Not just a swatch — here's how #760490 works with other colors. Named schemes with #760490 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #760490 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #760490 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9742B0

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #760490 Secondary #85678F Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #760490 Secondary #E86B66 Accent #F29644 Anchor #593A55 Surface #F6E8D7

Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #760490 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #760490 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 77/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #760490

For UI

For branding

For interior

For fashion

People also use #760490 with

Zaffre Cranberry Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.6:1. Use

Subtle surface Use #EAC2F4 for cards and hover fills. Tint 80

Avoid beside #90047B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #760490 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #760490;
  --color-base-rgb: 118 4 144;
  --color-base-oklch: oklch(41.8% 0.200 318.0);
  --color-50: #FCF0FE;
  --color-100: #F6D8FD;
  --color-200: #EEB1FC;
  --color-300: #DE7AF5;
  --color-400: #CB4AE8;
  --color-500: #AF27CE;
  --color-600: #86269C;
  --color-700: #60216E;
  --color-800: #3F1A47;
  --color-900: #27122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FCF0FE',
    100: '#F6D8FD',
    200: '#EEB1FC',
    300: '#DE7AF5',
    400: '#CB4AE8',
    500: '#AF27CE',
    600: '#86269C',
    700: '#60216E',
    800: '#3F1A47',
    900: '#27122B',
  },
}

$base: #760490;
$base-ink: #FFFFFF;
$base-50: #FCF0FE;
$base-100: #F6D8FD;
$base-200: #EEB1FC;
$base-300: #DE7AF5;
$base-400: #CB4AE8;
$base-500: #AF27CE;
$base-600: #86269C;
$base-700: #60216E;
$base-800: #3F1A47;
$base-900: #27122B;
$base-hover: #5F0373;
$base-subtle: #E2A1F0;

{
    "color": {
        "base": {
            "value": "#760490",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F6D8FD",
                "type": "color"
            },
            "200": {
                "value": "#EEB1FC",
                "type": "color"
            },
            "300": {
                "value": "#DE7AF5",
                "type": "color"
            },
            "400": {
                "value": "#CB4AE8",
                "type": "color"
            },
            "500": {
                "value": "#AF27CE",
                "type": "color"
            },
            "600": {
                "value": "#86269C",
                "type": "color"
            },
            "700": {
                "value": "#60216E",
                "type": "color"
            },
            "800": {
                "value": "#3F1A47",
                "type": "color"
            },
            "900": {
                "value": "#27122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #760490

Color Lab

Pairs with #760490

UI roles & guardrails

In real applications

Scales

Every model

Export