#76117D is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #76117D works with other colors. Named schemes with #76117D in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #76117D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #76117D at work across the surfaces designers actually ship.
:root {
--color-base: #76117D;
--color-base-rgb: 118 17 125;
--color-base-oklch: oklch(40.9% 0.178 325.1);
--color-50: #FDF1FE;
--color-100: #F9DAFB;
--color-200: #F1B7F5;
--color-300: #E287E9;
--color-400: #D05AD8;
--color-500: #B437BD;
--color-600: #8A3290;
--color-700: #622966;
--color-800: #401E43;
--color-900: #281429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FDF1FE',
100: '#F9DAFB',
200: '#F1B7F5',
300: '#E287E9',
400: '#D05AD8',
500: '#B437BD',
600: '#8A3290',
700: '#622966',
800: '#401E43',
900: '#281429',
},
}
$base: #76117D; $base-ink: #FFFFFF; $base-50: #FDF1FE; $base-100: #F9DAFB; $base-200: #F1B7F5; $base-300: #E287E9; $base-400: #D05AD8; $base-500: #B437BD; $base-600: #8A3290; $base-700: #622966; $base-800: #401E43; $base-900: #281429; $base-hover: #5F0E65; $base-subtle: #E3A8E8;
{
"color": {
"base": {
"value": "#76117D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FE",
"type": "color"
},
"100": {
"value": "#F9DAFB",
"type": "color"
},
"200": {
"value": "#F1B7F5",
"type": "color"
},
"300": {
"value": "#E287E9",
"type": "color"
},
"400": {
"value": "#D05AD8",
"type": "color"
},
"500": {
"value": "#B437BD",
"type": "color"
},
"600": {
"value": "#8A3290",
"type": "color"
},
"700": {
"value": "#622966",
"type": "color"
},
"800": {
"value": "#401E43",
"type": "color"
},
"900": {
"value": "#281429",
"type": "color"
}
}
}
}