What color is #7623DA?

#7623DA is a medium, vivid violet. In RGB it is rgb(118, 35, 218), and in HSL hsl(267, 72%, 50%).

Is #7623DA accessible as text?

On white, #7623DA has a contrast ratio of 6.95:1 (passes WCAG AA for body text); on black it is 3.02:1 (fails). For text placed on #7623DA, use white for the best readability.

What is the closest Tailwind color to #7623DA?

The nearest Tailwind CSS token is violet-700 (#7008E7).

What colors go well with #7623DA?

#7623DA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #89DB24. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7623DA below.

Is #7623DA good for buttons?

#7623DA works well for buttons and highlights, but use white text on #7623DA — black text only reaches 3.02:1, below the 4.5:1 needed for normal-size labels.

Is #7623DA the same as CSS blueviolet?

No — #7623DA is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#7623DA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7623DA

Not just a swatch — here's how #7623DA works with other colors. Named schemes with #7623DA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7623DA Surface #F5E5D7 Anchor #5C2140 Accent #E5C2C8 Secondary #332B2F

Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #7623DA Surface #14161A Highlight #F4F6F8 Secondary #5B6572 Accent #955CF8

Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7623DA Secondary #9081BA Support #9D9088 Ink #18140F

Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #7623DA Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334A

Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #7623DA Secondary #E86B6C Accent #F49449 Anchor #583A56 Surface #F7E7D7

Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #7623DA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 30/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 10/100

Very low

Clean and current — no dusty, aged cast.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 95/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 68/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #7623DA

For UI

For branding

For interior

For fashion

People also use #7623DA with

Iris Medium Orchid Yellow Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.9:1. Use

Subtle surface Use #E4D8F3 for cards and hover fills. Tint 80

Avoid beside #B424DB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7623DA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7623DA;
  --color-base-rgb: 118 35 218;
  --color-base-oklch: oklch(49.8% 0.246 296.2);
  --color-50: #F7F1FD;
  --color-100: #E9DBFA;
  --color-200: #D3B9F3;
  --color-300: #B389E6;
  --color-400: #935DD5;
  --color-500: #743BBA;
  --color-600: #5C348E;
  --color-700: #442A64;
  --color-800: #2F1F42;
  --color-900: #1E1528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  blue-violet: {
    50: '#F7F1FD',
    100: '#E9DBFA',
    200: '#D3B9F3',
    300: '#B389E6',
    400: '#935DD5',
    500: '#743BBA',
    600: '#5C348E',
    700: '#442A64',
    800: '#2F1F42',
    900: '#1E1528',
  },
}

$base: #7623DA;
$base-ink: #FFFFFF;
$base-50: #F7F1FD;
$base-100: #E9DBFA;
$base-200: #D3B9F3;
$base-300: #B389E6;
$base-400: #935DD5;
$base-500: #743BBA;
$base-600: #5C348E;
$base-700: #442A64;
$base-800: #2F1F42;
$base-900: #1E1528;
$base-hover: #5F1DAF;
$base-subtle: #D7C4EE;

{
    "color": {
        "base": {
            "value": "#7623DA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F1FD",
                "type": "color"
            },
            "100": {
                "value": "#E9DBFA",
                "type": "color"
            },
            "200": {
                "value": "#D3B9F3",
                "type": "color"
            },
            "300": {
                "value": "#B389E6",
                "type": "color"
            },
            "400": {
                "value": "#935DD5",
                "type": "color"
            },
            "500": {
                "value": "#743BBA",
                "type": "color"
            },
            "600": {
                "value": "#5C348E",
                "type": "color"
            },
            "700": {
                "value": "#442A64",
                "type": "color"
            },
            "800": {
                "value": "#2F1F42",
                "type": "color"
            },
            "900": {
                "value": "#1E1528",
                "type": "color"
            }
        }
    }
}

Palettes built on #7623DA

Color Lab

Pairs with #7623DA

UI roles & guardrails

In real applications

Scales

Every model

Export