Nearest named color: Falu Red
#76261D
#76261D
Nearest named
Falu Red
Family
Brown
Lightness
38.9%
Chroma
0.114
Hue angle
29.6°
Temperature
Warm
Contrast on white
10.17:1 · AAA
Contrast on black
1.83:1 · Fail
Web-safe
#663333
CSS oklch()
39% 0.11 30

#76261D is a mid-toned, warm orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #76261D

Not just a swatch — here's how #76261D works with other colors. Named schemes with #76261D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Falu Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Falu Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

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Color Lab

How #76261D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 61/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 100/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 65/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 67/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 31/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 69/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #76261D

For UI
For branding
For interior
For fashion
People also use #76261D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.2:1. Use
Subtle surface Use #EBCECB for cards and hover fills. Tint 80
Avoid beside #77441D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #76261D at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #76261D;
  --color-base-rgb: 118 38 29;
  --color-base-oklch: oklch(38.9% 0.114 29.6);
  --color-50: #FCF3F2;
  --color-100: #F8E0DD;
  --color-200: #EFC2BD;
  --color-300: #DF9890;
  --color-400: #CB7167;
  --color-500: #B04F45;
  --color-600: #87433B;
  --color-700: #60342F;
  --color-800: #3F2522;
  --color-900: #271816;
  --color-on-base: #FFFFFF;
}