#762BDA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #762BDA works with other colors. Named schemes with #762BDA in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #762BDA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #762BDA at work across the surfaces designers actually ship.
:root {
--color-base: #762BDA;
--color-base-rgb: 118 43 218;
--color-base-oklch: oklch(50.4% 0.240 295.6);
--color-50: #F7F1FD;
--color-100: #E9DBFA;
--color-200: #D2BAF3;
--color-300: #B28AE5;
--color-400: #915FD3;
--color-500: #723DB8;
--color-600: #5B358C;
--color-700: #442B64;
--color-800: #2E2041;
--color-900: #1D1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F1FD',
100: '#E9DBFA',
200: '#D2BAF3',
300: '#B28AE5',
400: '#915FD3',
500: '#723DB8',
600: '#5B358C',
700: '#442B64',
800: '#2E2041',
900: '#1D1528',
},
}
$base: #762BDA; $base-ink: #FFFFFF; $base-50: #F7F1FD; $base-100: #E9DBFA; $base-200: #D2BAF3; $base-300: #B28AE5; $base-400: #915FD3; $base-500: #723DB8; $base-600: #5B358C; $base-700: #442B64; $base-800: #2E2041; $base-900: #1D1528; $base-hover: #5E1FB1; $base-subtle: #D7C6ED;
{
"color": {
"base": {
"value": "#762BDA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F1FD",
"type": "color"
},
"100": {
"value": "#E9DBFA",
"type": "color"
},
"200": {
"value": "#D2BAF3",
"type": "color"
},
"300": {
"value": "#B28AE5",
"type": "color"
},
"400": {
"value": "#915FD3",
"type": "color"
},
"500": {
"value": "#723DB8",
"type": "color"
},
"600": {
"value": "#5B358C",
"type": "color"
},
"700": {
"value": "#442B64",
"type": "color"
},
"800": {
"value": "#2E2041",
"type": "color"
},
"900": {
"value": "#1D1528",
"type": "color"
}
}
}
}