#76379B is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #76379B works with other colors. Named schemes with #76379B in its natural role, and a note on why the supporting colors balance it.
Rebecca Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Rebecca Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Rebecca Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Rebecca Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Rebecca Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rebecca Purple carrying the quiet middle.
How #76379B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #76379B at work across the surfaces designers actually ship.
:root {
--color-base: #76379B;
--color-base-rgb: 118 55 155;
--color-base-oklch: oklch(46.7% 0.161 310.7);
--color-50: #F8F3FB;
--color-100: #EDE0F5;
--color-200: #DBC3EA;
--color-300: #C099D7;
--color-400: #A471C1;
--color-500: #8650A5;
--color-600: #69437F;
--color-700: #4D345B;
--color-800: #34253C;
--color-900: #201825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
rebecca-purple: {
50: '#F8F3FB',
100: '#EDE0F5',
200: '#DBC3EA',
300: '#C099D7',
400: '#A471C1',
500: '#8650A5',
600: '#69437F',
700: '#4D345B',
800: '#34253C',
900: '#201825',
},
}
$base: #76379B; $base-ink: #FFFFFF; $base-50: #F8F3FB; $base-100: #EDE0F5; $base-200: #DBC3EA; $base-300: #C099D7; $base-400: #A471C1; $base-500: #8650A5; $base-600: #69437F; $base-700: #4D345B; $base-800: #34253C; $base-900: #201825; $base-hover: #5E2B7C; $base-subtle: #D6C1E2;
{
"color": {
"base": {
"value": "#76379B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FB",
"type": "color"
},
"100": {
"value": "#EDE0F5",
"type": "color"
},
"200": {
"value": "#DBC3EA",
"type": "color"
},
"300": {
"value": "#C099D7",
"type": "color"
},
"400": {
"value": "#A471C1",
"type": "color"
},
"500": {
"value": "#8650A5",
"type": "color"
},
"600": {
"value": "#69437F",
"type": "color"
},
"700": {
"value": "#4D345B",
"type": "color"
},
"800": {
"value": "#34253C",
"type": "color"
},
"900": {
"value": "#201825",
"type": "color"
}
}
}
}