#7637CD is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7637CD works with other colors. Named schemes with #7637CD in its natural role, and a note on why the supporting colors balance it.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7637CD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7637CD at work across the surfaces designers actually ship.
:root {
--color-base: #7637CD;
--color-base-rgb: 118 55 205;
--color-base-oklch: oklch(50.5% 0.216 297.1);
--color-50: #F7F2FC;
--color-100: #E8DEF8;
--color-200: #D2BEEF;
--color-300: #B191DE;
--color-400: #9167CB;
--color-500: #7246AF;
--color-600: #5B3C86;
--color-700: #432F60;
--color-800: #2E223F;
--color-900: #1D1627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F7F2FC',
100: '#E8DEF8',
200: '#D2BEEF',
300: '#B191DE',
400: '#9167CB',
500: '#7246AF',
600: '#5B3C86',
700: '#432F60',
800: '#2E223F',
900: '#1D1627',
},
}
$base: #7637CD; $base-ink: #FFFFFF; $base-50: #F7F2FC; $base-100: #E8DEF8; $base-200: #D2BEEF; $base-300: #B191DE; $base-400: #9167CB; $base-500: #7246AF; $base-600: #5B3C86; $base-700: #432F60; $base-800: #2E223F; $base-900: #1D1627; $base-hover: #5E2AA6; $base-subtle: #D7C8EB;
{
"color": {
"base": {
"value": "#7637CD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F2FC",
"type": "color"
},
"100": {
"value": "#E8DEF8",
"type": "color"
},
"200": {
"value": "#D2BEEF",
"type": "color"
},
"300": {
"value": "#B191DE",
"type": "color"
},
"400": {
"value": "#9167CB",
"type": "color"
},
"500": {
"value": "#7246AF",
"type": "color"
},
"600": {
"value": "#5B3C86",
"type": "color"
},
"700": {
"value": "#432F60",
"type": "color"
},
"800": {
"value": "#2E223F",
"type": "color"
},
"900": {
"value": "#1D1627",
"type": "color"
}
}
}
}