#764E82 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #764E82 works with other colors. Named schemes with #764E82 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.
How #764E82 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #764E82 at work across the surfaces designers actually ship.
:root {
--color-base: #764E82;
--color-base-rgb: 118 78 130;
--color-base-oklch: oklch(48.9% 0.093 318.2);
--color-50: #F8F5F9;
--color-100: #EDE5F0;
--color-200: #DCCCE0;
--color-300: #C0A7C8;
--color-400: #A484AE;
--color-500: #866490;
--color-600: #695170;
--color-700: #4D3D51;
--color-800: #342A36;
--color-900: #201B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F5F9',
100: '#EDE5F0',
200: '#DCCCE0',
300: '#C0A7C8',
400: '#A484AE',
500: '#866490',
600: '#695170',
700: '#4D3D51',
800: '#342A36',
900: '#201B22',
},
}
$base: #764E82; $base-ink: #FFFFFF; $base-50: #F8F5F9; $base-100: #EDE5F0; $base-200: #DCCCE0; $base-300: #C0A7C8; $base-400: #A484AE; $base-500: #866490; $base-600: #695170; $base-700: #4D3D51; $base-800: #342A36; $base-900: #201B22; $base-hover: #5F3F69; $base-subtle: #D6C9DA;
{
"color": {
"base": {
"value": "#764E82",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5F9",
"type": "color"
},
"100": {
"value": "#EDE5F0",
"type": "color"
},
"200": {
"value": "#DCCCE0",
"type": "color"
},
"300": {
"value": "#C0A7C8",
"type": "color"
},
"400": {
"value": "#A484AE",
"type": "color"
},
"500": {
"value": "#866490",
"type": "color"
},
"600": {
"value": "#695170",
"type": "color"
},
"700": {
"value": "#4D3D51",
"type": "color"
},
"800": {
"value": "#342A36",
"type": "color"
},
"900": {
"value": "#201B22",
"type": "color"
}
}
}
}