#765694 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #765694 works with other colors. Named schemes with #765694 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #765694 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #765694 at work across the surfaces designers actually ship.
:root {
--color-base: #765694;
--color-base-rgb: 118 86 148;
--color-base-oklch: oklch(51.2% 0.101 306.9);
--color-50: #F7F5FA;
--color-100: #EBE5F0;
--color-200: #D7CCE1;
--color-300: #B8A7C8;
--color-400: #9A83AF;
--color-500: #7B6491;
--color-600: #615171;
--color-700: #483D52;
--color-800: #312A37;
--color-900: #1F1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F7F5FA',
100: '#EBE5F0',
200: '#D7CCE1',
300: '#B8A7C8',
400: '#9A83AF',
500: '#7B6491',
600: '#615171',
700: '#483D52',
800: '#312A37',
900: '#1F1B22',
},
}
$base: #765694; $base-ink: #FFFFFF; $base-50: #F7F5FA; $base-100: #EBE5F0; $base-200: #D7CCE1; $base-300: #B8A7C8; $base-400: #9A83AF; $base-500: #7B6491; $base-600: #615171; $base-700: #483D52; $base-800: #312A37; $base-900: #1F1B22; $base-hover: #5F4576; $base-subtle: #D6CEDE;
{
"color": {
"base": {
"value": "#765694",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EBE5F0",
"type": "color"
},
"200": {
"value": "#D7CCE1",
"type": "color"
},
"300": {
"value": "#B8A7C8",
"type": "color"
},
"400": {
"value": "#9A83AF",
"type": "color"
},
"500": {
"value": "#7B6491",
"type": "color"
},
"600": {
"value": "#615171",
"type": "color"
},
"700": {
"value": "#483D52",
"type": "color"
},
"800": {
"value": "#312A37",
"type": "color"
},
"900": {
"value": "#1F1B22",
"type": "color"
}
}
}
}