#765889 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #765889 works with other colors. Named schemes with #765889 in its natural role, and a note on why the supporting colors balance it.
Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Ultra Violet sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.
How #765889 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #765889 at work across the surfaces designers actually ship.
:root {
--color-base: #765889;
--color-base-rgb: 118 88 137;
--color-base-oklch: oklch(51.1% 0.083 311.7);
--color-50: #F8F6F9;
--color-100: #ECE6EF;
--color-200: #D8CDDF;
--color-300: #BBA9C6;
--color-400: #9D87AB;
--color-500: #7F678E;
--color-600: #64536F;
--color-700: #493F50;
--color-800: #322B36;
--color-900: #1F1C22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
ultra-violet: {
50: '#F8F6F9',
100: '#ECE6EF',
200: '#D8CDDF',
300: '#BBA9C6',
400: '#9D87AB',
500: '#7F678E',
600: '#64536F',
700: '#493F50',
800: '#322B36',
900: '#1F1C22',
},
}
$base: #765889; $base-ink: #FFFFFF; $base-50: #F8F6F9; $base-100: #ECE6EF; $base-200: #D8CDDF; $base-300: #BBA9C6; $base-400: #9D87AB; $base-500: #7F678E; $base-600: #64536F; $base-700: #493F50; $base-800: #322B36; $base-900: #1F1C22; $base-hover: #5E466E; $base-subtle: #D6CDDB;
{
"color": {
"base": {
"value": "#765889",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F6F9",
"type": "color"
},
"100": {
"value": "#ECE6EF",
"type": "color"
},
"200": {
"value": "#D8CDDF",
"type": "color"
},
"300": {
"value": "#BBA9C6",
"type": "color"
},
"400": {
"value": "#9D87AB",
"type": "color"
},
"500": {
"value": "#7F678E",
"type": "color"
},
"600": {
"value": "#64536F",
"type": "color"
},
"700": {
"value": "#493F50",
"type": "color"
},
"800": {
"value": "#322B36",
"type": "color"
},
"900": {
"value": "#1F1C22",
"type": "color"
}
}
}
}