#76589A is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #76589A works with other colors. Named schemes with #76589A in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #76589A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #76589A at work across the surfaces designers actually ship.
:root {
--color-base: #76589A;
--color-base-rgb: 118 88 154;
--color-base-oklch: oklch(51.9% 0.106 303.9);
--color-50: #F7F5FA;
--color-100: #EAE5F0;
--color-200: #D5CBE1;
--color-300: #B6A6C9;
--color-400: #9783AF;
--color-500: #786392;
--color-600: #5F5072;
--color-700: #463D52;
--color-800: #302A37;
--color-900: #1E1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F7F5FA',
100: '#EAE5F0',
200: '#D5CBE1',
300: '#B6A6C9',
400: '#9783AF',
500: '#786392',
600: '#5F5072',
700: '#463D52',
800: '#302A37',
900: '#1E1B22',
},
}
$base: #76589A; $base-ink: #FFFFFF; $base-50: #F7F5FA; $base-100: #EAE5F0; $base-200: #D5CBE1; $base-300: #B6A6C9; $base-400: #9783AF; $base-500: #786392; $base-600: #5F5072; $base-700: #463D52; $base-800: #302A37; $base-900: #1E1B22; $base-hover: #5D467A; $base-subtle: #D6CEDF;
{
"color": {
"base": {
"value": "#76589A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#EAE5F0",
"type": "color"
},
"200": {
"value": "#D5CBE1",
"type": "color"
},
"300": {
"value": "#B6A6C9",
"type": "color"
},
"400": {
"value": "#9783AF",
"type": "color"
},
"500": {
"value": "#786392",
"type": "color"
},
"600": {
"value": "#5F5072",
"type": "color"
},
"700": {
"value": "#463D52",
"type": "color"
},
"800": {
"value": "#302A37",
"type": "color"
},
"900": {
"value": "#1E1B22",
"type": "color"
}
}
}
}