#7666BF is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7666BF works with other colors. Named schemes with #7666BF in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #7666BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7666BF at work across the surfaces designers actually ship.
:root {
--color-base: #7666BF;
--color-base-rgb: 118 102 191;
--color-base-oklch: oklch(56.6% 0.134 289.7);
--color-50: #F5F4FB;
--color-100: #E5E2F3;
--color-200: #CCC6E7;
--color-300: #A79DD2;
--color-400: #8477BB;
--color-500: #64569E;
--color-600: #51477A;
--color-700: #3D3758;
--color-800: #2A273A;
--color-900: #1B1924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F5F4FB',
100: '#E5E2F3',
200: '#CCC6E7',
300: '#A79DD2',
400: '#8477BB',
500: '#64569E',
600: '#51477A',
700: '#3D3758',
800: '#2A273A',
900: '#1B1924',
},
}
$base: #7666BF; $base-ink: #FFFFFF; $base-50: #F5F4FB; $base-100: #E5E2F3; $base-200: #CCC6E7; $base-300: #A79DD2; $base-400: #8477BB; $base-500: #64569E; $base-600: #51477A; $base-700: #3D3758; $base-800: #2A273A; $base-900: #1B1924; $base-hover: #5645A4; $base-subtle: #D8D4E8;
{
"color": {
"base": {
"value": "#7666BF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F4FB",
"type": "color"
},
"100": {
"value": "#E5E2F3",
"type": "color"
},
"200": {
"value": "#CCC6E7",
"type": "color"
},
"300": {
"value": "#A79DD2",
"type": "color"
},
"400": {
"value": "#8477BB",
"type": "color"
},
"500": {
"value": "#64569E",
"type": "color"
},
"600": {
"value": "#51477A",
"type": "color"
},
"700": {
"value": "#3D3758",
"type": "color"
},
"800": {
"value": "#2A273A",
"type": "color"
},
"900": {
"value": "#1B1924",
"type": "color"
}
}
}
}